COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights
COMMB has officially launched the COMMB Insights Suite, marking the beginning of aphased rollout of strategy-first tools. The post COMMB (Canadian Out-of-Home Marketing & Measurement Bureau)Introduces Insights Suite, Debuts Media Insights first appeared on OOH TODAY.
Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display
Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising. So instead of waiting for advertisers to change their habits, these platforms are making their podcast inventory available through the same tools advertisers already use to run […] The post Comscore Wants To Make Buying Podcast Ads Feel More Like Buying CTV Or Display appeared first on AdExchanger.
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
For back-to-school season, American Eagle is leaning on three brand ambassadors, including World Cup champion Lamine Yamal, to reach three Gen Z subcultures.
One Pin, Two Billboards, Two Different Audiences Same coordinates. Opposite faces. Not the same buy
On a planning map, two faces mounted back-to-back collapse into a single dot with a single set of coordinates. But they never see The post One Pin, Two Billboards, Two Different Audiences Same coordinates. Opposite faces. Not the same buy first appeared on OOH TODAY.
560,000 Impressions in 3 Days
A successful mobile billboard campaign is actually the intersection of four deliberate choices —Can't Miss Us The post 560,000 Impressions in 3 Days first appeared on OOH TODAY.
The Best Billboard I Saw Today
Some billboards wait for the audience. Sun Cruiser decided to drive straight to them. The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How To Improve ROI Without Increasing Spend
Businesses often assume that improving marketing performance requires additional budget. In many cases, however, the most meaningful gains in return on investment come from improving how existing dollars are used. When results plateau, the issue is usually not the level of investment, but the precision of execution. The post How To Improve ROI Without Increasing Spend appeared first on Stream Companies.
Here’s new Coca-Cola – rather like the old one
They certainly are a bunch of fiddlers at Coca-Cola, regularly reviewing agencies (it’s supposed to be mostly at WPP but Publicis is clearly the enemy at the gates) and here’s a new set of visual identities, it says they’re new anyway. By JKR, Superultrarare and Brody Associates, none of which are WPP are far as … The post Here’s new Coca-Cola – rather like the old one first appeared on More About Advertising.
Now Lebara joins Ace of Hearts bandwagon
At this rate Ace of Hearts, the London creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow will have to abandon its cosy Soho premises for something bigger. So far this week it’s put on two accounts: global online design platform Canva and now the rather better-known budget mobile service Lebara. The latter … The post Now Lebara joins Ace of Hearts bandwagon first appeared on More About Advertising.
