American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
FTC Targets “Made in USA” Claims Under New Executive Order
On March 13, the Trump administration issued an executive order (EO), “Ensuring Truthful Advertising of Products Claiming to be Made in America,” aimed at ensuring products advertised as “Made in America” or “Made in USA” are actually made in the United States. The EO directs the Federal Trade Commission (FTC) to prioritize enforcement of unfair...
OOH Best Creative Last Week Today
Spotify, Sabrina, Willie & Wipes--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with […] The post When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method appeared first on AdExchanger.
Publicis sets a strong pace in early 2026
Publicis has turned up the heat on its marcoms rivals with another strong quarter of solid growth in Q1 2026. It’s also juggled the way it reports growth to put pressure on Omnicom which appears to include pass-through costs or expenses in its own growth figures. Publicis says its Q1 organic revenue reached €4.19m, up … The post Publicis sets a strong pace in early 2026 first appeared on More About Advertising.
JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball
JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.
Jean-Francois Decaux to Headline the WOOH 2026
"Jean-François ... a major figure in OOH ... one of the architects of the modern media world, playing a key role in growing the medium to where it is today The post Jean-Francois Decaux to Headline the WOOH 2026 first appeared on OOH TODAY.
Breaking the Myths: Why Billboards Still Deliver Powerful Results in Q2
In today’s fast-paced digital world, it’s easy to assume that traditional advertising formats like billboards have lost their edge. But the reality tells a very different story. Static billboards remain one of the most impactful, reliable, and cost-effective marketing channels available especially during the second quarter of the financial year. Let’s break down some of the most common myths about outdoor advertising and uncover why billboards continue to deliver exceptional results for businesses of all sizes. The post Breaking the Myths: Why Billboards Still Deliver Powerful Results in Q2 first appeared on Billboard Media.
NFL Faces DOJ Probe with Higher TV Payments on the Horizon
The US Department of Justice (DOJ) has launched a probe into the National Football League (NFL) over potential anticompetitive practices, the government agency has confirmed, investigating whether the franchise forces fans to pay too much in subscription fees to watch NFL games. The investigation comes halfway through the league's 11-year media rights deal, which is Read More
Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court
Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties. On3, a site that tracks high school and college sports, as well as operating a network of 70+ fan […] The post Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court appeared first on AdExchanger.
