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The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose […] The post How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out appeared first on AdExchanger.

Under Armour is not an official World Cup sponsor, but Uncommon’s new campaign for its HeatGear Elite range is well-timed for the tournament. The ads feature two players who will be representing their countries this summer: France/Liverpool defender Ibrahima Konaté and Spain/Barcelona striker Ferran Torres. It’s all about reframing pressure as a positive and shows … The post Uncommon puts the pressure on for Under Armour first appeared on More About Advertising.

Jony Ive, the Essex-born designer behind Apple’s most iconic products, has come up against a backlash around his work for Ferrari’s first all-electric vehicle, the $640,000 Luce. One analyst described it as “a mix between a Honda Accord EV and a Tesla 3… We are lost in translation with Ferrari’s new strategy” while shares fell … The post Jony Ive’s $640,000 Ferrari EV design crashes at launch first appeared on More About Advertising.

It’s said the best predictor of success is past performance so I’ve cherry-picked some of my past faves to predict/hope for some big winners. Zohran for NYC In 2009 Barack Obama’s presidential election campaign won Titanium and the Integrated Grand Prix. Zohran for NYC is the most creatively lauded political campaign since then, a beautifully … The post (Not) Top Tips for Cannes: Chris Gallery, CSO at Mother first appeared on More About Advertising.

Even Primark, which has historically weathered cost of living crises very well, saw sales fall 2% in the six months to February, so VCCP’s “That’s so Primark” platform needs to do some extra havy lifting this summer. This new ad features a trio of feisty friends sneaking into a private members’ club until they get … The post The devil wears Primark: fashionistas chase trouble in new VCCP ad first appeared on More About Advertising.

The US will be the first market to get the Roku home screen update.

Learn how to advertise your business in Puerto Rico by comparing outdoor, digital, radio, and print channels. Read why outdoor advertising in Puerto Rico is a strong awareness tool for commuter-heavy audiences and how bMedia’s 500+ high-impact locations help businesses reach more people across the island. The post How to Advertise Your Business in Puerto Rico appeared first on Outdoor Advertising News.

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […] The post Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop appeared first on AdExchanger.