Why 1,000 true fans matter more than millions of streams.

A Comparative Exposure Analysis of Lamar, OUTFRONT, and Clear Channel Outdoor The post Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk? first appeared on OOH TODAY.

Somewhere in the Northeast, a weather app just turned purple, the words “historic snowfall” are being thrown around like confetti, and a billboard The post Snow Day? Sure. For Kids. Not for OOH Crews first appeared on OOH TODAY.

...NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE The post New Sales Opportunity —OOH Classifieds Today first appeared on OOH TODAY.

Espresso Yourself: Nespresso Takes Center Stage at Grand Central The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland’s favourite cockney geezer, one’s heart sinks a bit. It’s not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect … The post Cockney geezer Danny Dyer scores for Paddy Power first appeared on More About Advertising.

Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things … The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.

What is it about football that makes everyone try to define/track down/redefine England? The Gareth Southgate biopic ‘Dear England’ is running on BBC and the ads are coming thick and fast. There are many things football fans would like to thank Wayne Rooney for (and a few they wouldn’t) back in the day acting ability … The post MAA Ad of the Week: Nike x Palace ‘This England’ first appeared on More About Advertising.

Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw […] The post Marketers Have Become Followers Of The Cult Of Performance appeared first on AdExchanger.

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […] The post How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality appeared first on AdExchanger.