Kimberly-Clark’s Patricia Corsi Set to Exit Following Kenvue Acquisition
Carlos De Jesus will become Kimberly-Clark's chief growth officer once the deal closes, as expected later this year.
The $1 Trillion Question: Why Are Brands Still Underinvesting in Women’s Sports?
One of the biggest opportunities in marketing remains largely untapped.
Amid AI and M&A, It’s Time for Agencies to Recalibrate
ADWEEK introduces M&A vertical in partnership with Evros Group.
How Various News Outlets Will Celebrate America’s 250th Birthday
President Donald Trump will mark the milestone with a speech from the Lincoln Memorial on Saturday night.
Brands May Be Bankrolling the AI Misinformation Spreading About Them
The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse
Week in Charts: AI Use Grows in Cannes Lions Entries, WPP Media Comes Out Top in Global Billings, and US Ad Tolerance is on the Rise
In this week's Week in Charts, AI use grows in Cannes Lions entries, WPP Media comes out top in global billings, and US ad tolerance is on the rise. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Read More
The Telegraph’s Long Takeover Saga Finally Ends as Axel Springer Completes Takeover
Mathias Döpfner, CEO of Axel Springer SE, The Telegraph's new owner. Just over three years ago, Lloyds Banking Group seized control of the parent company which owned UK newspaper The Telegraph, as well as current affairs magazine The Spectator, to recover unpaid debts from the Barclay family which owned the media businesses. The Read More
Can AI Orchestrate Omnichannel Advertising?
Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform better. However, as digital advertising becomes more fragmented, campaign performance is no longer the primary challenge agencies face. Modern campaigns […] The post Can AI Orchestrate Omnichannel Advertising? appeared first on AdExchanger.
Reddit Is Training The Robots
For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become a key data source for AI search, with its billions of posts and comment threads feeding large language models with […] The post Reddit Is Training The Robots appeared first on AdExchanger.
Embracing the AI Agency Remodel
This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes […]
