CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than another AI-powered SSP. That’s a lot of zeitgeisty buzzwords all at once.  So, here’s the jargon-free condensed version: CloudX CEO […] The post CloudX Hits GA With Plans To Rewire The Mobile Ad Stack Using AI Agents appeared first on AdExchanger.

The AI message in Equinox's campaign is right, but the visual contrast misses the message.

When planning healthcare campaigns, don't just "buy the pharmacy. ...Out-of-home media bridges the gap between a digital search and the real-world trust The post Reaching the “Sandwich Generation” first appeared on OOH TODAY.

All sorts of stuff going on between Bradley Cooper and a spectacularly annoying Matthew McConaughey in this year’s Uber Eats Super Bowl ad from Special US. (McConaughey’s second appearance as the Super Bowl sceptic who says football’s all about food.) There’s also an app to build your own commercial – a nice twist but somehow … The post Uber Eats and Grubhub marshal celebs for Super Bowl eat-out first appeared on More About Advertising.

Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work.

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […] The post When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line appeared first on AdExchanger.

The FIFA World Cup is one of the few global events that consistently captures mass attention, emotional investment, and collective participation. As anticipation builds toward FIFA World Cup 2026, brands in Singapore are already exploring how to translate tournament fever into meaningful brand impact, not just visibility, but memorability. As brands begin planning their FIFA […] The post Turning FIFA World Cup 2026 Fever into Brand Impact with OOH in Singapore appeared first on The Perfect Media Group.

See how Microsoft’s Publisher Content Marketplace supports transparent licensing, sustainable publisher revenue, and higher-quality AI experiences.

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a […] The post The MRC Wants Ad Tech To Get Honest About How Auctions Really Work appeared first on AdExchanger.