VCCP debuts for Co-op Funeral Care
The cheap channels in the UK are awash with funeral ads, which makes you a bit nervous – do they know something I don’t? Most ads in all such breaks are terrible of course, cheaply produced and working on the assault and battery principle. It’s not just advertisers short of a few quid who commit … The post VCCP debuts for Co-op Funeral Care first appeared on More About Advertising.
Hanes and NFL Star Aidan Hutchinson Have a Solution for the Ick
Detroit Lions defensive end Aidan Hutchinson stars in Hanes' campaign to redefine comfort.
MAA Ad of the Week: Anthropic frrom Mother
We all know AI is important – indeed it might be the agent of our doom – but goodness, can it be boring. Anthropic is a big global player with its consumer friendly-sounding brand Claude (no relation to Marcel, presumably) and it’s signed up Mother to persuade us Claude is an aid to thinking rather … The post MAA Ad of the Week: Anthropic frrom Mother first appeared on More About Advertising.
B.C. Sen Jewellers Elevates Festive Presence with Premium Branding at Kolkata Airport Ahead of Durga Puja
As Durga Puja celebrations approach, B.C. Sen Jewellers, one of Kolkata’s most trusted and prestigious...
Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t)
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years. The post Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t) appeared first on AdExchanger.
EXCLUSIVE: Shareholder Vote Secures Jeff Green’s 48% Control of The Trade Desk
The Trade Desk shareholders cemented CEO Jeff Green’s control of the demand-side platform in a vote this week.
Mother wins Anthropic and urges us to ‘keep thinking’ in global AI push
It was only a matter of time before we saw a heavyweight global consumer campaign in the competitive AI space. Anthropic – one of the big players alongside ChatGPT – has shown its ambition by appointing Mother to do the honours and persuade us all to be excited, not frightened, about what AI can offer. … The post Mother wins Anthropic and urges us to ‘keep thinking’ in global AI push first appeared on More About Advertising.
How Encryption Keys Could Resolve The TID Furor
A heated debate over transaction IDs (TIDs) has raged since last month when Prebid announced a major update to how it handles TIDs. After digesting the new Prebid policy for a few weeks, the publisher ad network Raptive is now entering the fray with a proposal it hopes will satisfy both the buy side’s and […] The post How Encryption Keys Could Resolve The TID Furor appeared first on AdExchanger.
MrBeast Failed to Disclose Ads and Improperly Collected Children’s Data, Watchdog Group Says
The popular YouTuber has agreed to modify data collection practices that were found in violation of child safety laws and industry guidelines.
