How can you build a product roadmap that actually ships? Focus on friction points, customer POV, and balancing big wins with the sure bets. For product teams, constrained resources are a double-edged sword. On the one hand, budget limitations mean you can’t execute on as many ideas at once. But at the same time, they […] The post The Lean Product Team’s Guide to Prioritization appeared first on Blip Billboards.

Is nothing sacred anymore? Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac. After LeBron James teased a "second decision" on Monday — a nod to his …

The move highlights the AI search startup's monetization challenges.

... bridge this gap: ensuring OOH operators aren’t just visible on the roadside, but also online, right when advertisers are searching. The post 3 AI Trends Reshaping OOH: What Operators Need to Know Now first appeared on OOH TODAY.

On September 1, 2025, Texas Senate Bill 140 (“SB 140”) expanded the state’s telemarketing law to cover text messaging under Chapter 302 of the Texas Business & Commerce Code. Previously, these rules primarily applied to telephone calls, but SB 140 was designed to include unwanted or “spam” text messages. Critical to businesses that use text messaging for marketing purposes, SB 140’s broad language appears to expose such businesses to burdensome registration and bonding requirements, even if the businesses limit their marketing texts to consumers who have opted in voluntarily. This uncertainty prompted a same-day legal challenge in federal court, filed by[...]

A majority of advertising is simply ignored – they are not even noticed. That’s why ads which get noticed amidst media clutter and better still be remembered, talked about and shared need to be celebrated. My weekly compilation of clutter-breaking ads (and occasional rants on advertising) is a small tribute to agency teams everywhere. Kerala [...] The post Kerala Super League, ChatGPT and more: top creative ads of the week appeared first on Bhatnaturally.

Here’s another sign that it’s hard out there for digital publishers: People Inc., the former Dotdash Meredith, announced Thursday it is laying off 226 employees. Altogether, People Inc. is cutting about 6% of its headcount. The cuts will impact all areas of the company’s business. People Inc. denied that the layoffs indicate that its business […] The post People Inc. Cuts 6% Of Its Workforce appeared first on AdExchanger.

SixDegrees.org unveiled a sneak peek of the six inaugural Purpose, Produced campaigns in a fireside chat with founder Kevin Bacon to close out opening day on Advertising Week New York’s main stage. In a first-of-its-kind initiative in partnership with Advertising Week, SixDegrees.org, the nonprofit founded by actor, musician, and philanthropist Kevin Bacon, launched Purpose, Produced in April, a groundbreaking initiative amplifying the voices of nonprofits driving real change in their communities. Out of hundreds of applicants and a people’s choice vote, six nonprofits were chosen to receive a fully-produced advertising campaign pro bono by one of six industry-leading agencies. Through Purpose, Produced, SixDegrees.org and[...]

On marketing fundamentals, measurement, and his new book Click Here.