Spunk for milk. A not-so-delicious line in the absolutely delicious ‘I Swear’ – without a doubt my creative highlight of the year. Kirk Jones’s movie charts the real life story of John Davidson, an ordinary kid form Galashiels who develops Tourette’s at the age of 14, finds a way through its myriad challenges, and dedicates … The post Hugo Bone from AML: my creative highlight of 2025 first appeared on More About Advertising.

Looking back on brand leadership shuffles at Airbnb, Hinge, Nike, McDonald's, Mattel, Tylenol and more.

THE ORIGINAL? Esplanada Grill Restaurant – 1997 « Don’t even try to run away from our meat » Click the image to enlarge Source : Luerzer’s Archive Agency : DM9DDB, São Paulo (Brazil) LESS ORIGINAL Prader Willi Association – 2025 « Sentenced to life. By hunger ». Click the image to enlarge Source : Adsoftheworld Agency : Mynd (Italy)

McCann New York has been named U.S. creative agency of record for four brands within Reckitt’s Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off.

Partner post - this article is from our partners at Samsung Ads. With Christmas around the corner, the CTV home screen is poised to deliver brand messages to families across Europe, writes Alex Hole, VP and General Manager at Samsung Europe and MENA, providing uplift in purchase intent and brand sentiment among festive viewers. The Read More

From LLM discovery to human-first storytelling, the new year will reward trust, differentiation, and deeper audience relationships.

The UK CTV market is second only to Canada in terms of highest growth forecast for 2026, according to projections from Guideline, an advertising data and media intelligence company. The forecast comes as UK broadcasters shift focus towards their CTV offerings, while streaming companies push consumers onto ad-supported plans, and advertisers reallocate budgets away from Read More

An AI feeding frenzy paired with lower interest rates supercharged mergers in tech, media, and advertising. From Omnicom to Warner Bros. Discovery, these are the key M&A deals of 2025.

Broadcast had its best month for the year.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product. The post The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast appeared first on AdExchanger.