Visualize your Brand: AdQuick’s OOH creative mockup tool
We’re excited to unveil the latest addition to the AdQuick Creative Library: Visualize your Brand, a generative AI tool that lets you instantly see your brand’s creative concepts on any out-of-home (OOH) placement in our library. If the Creative Library was about inspiration, this new tool
Tiffany & Co.’s ‘Love is a Gift’ Holiday Ad Campaign by Anomaly
This holiday season, Tiffany & Co. is reimagining the magic of gifting by paying homage to its iconic heritage and highlighting its identity as an enduring symbol of love through captivating visual storytelling. Building off of last year’s “With Love, Since 1837” work developed by Anomaly, Anya Taylor-Joy and Jonas Lindstroem return, illustrating love through portals represented by Tiffany’s most recognizable motif, its blue boxes. Titled “Love is a Gift,” the spot showcases Tiffany’s Icons as timeless carriers of love and memory by pairing each with a facet of love and a featured city. Tiffany & Co.’s Icons include the brand's most celebrated[...]
Despite High Bar for M&A, Comcast to ‘Look at Things’ Amid WBD Sale Rumors
Comcast's Mike Cavanagh noted the bar is 'very high' for mergers and acquisitions.
FTC and Nevada AG Crack Down on Deceptive Tax Debt Relief Scams Mimicking the IRS
Last week, the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office jointly filed suit against a group of tax debt relief companies operating under the “American Tax Service” brand, alleging the defendants misled struggling consumers through deceptive telemarketing tactics and false claims of government affiliation. FTC and Nevada AG Take Action Against Tax...
Crisis time at WPP as Q3 revenue drains away
WPP is now in the intensive care ward with new head surgeon CEO Cindy Rose announcing a strategic review following a disastrous Q3 performance with revenue diving 8.4% compared to last year, 11% including pass-through costs. Its preferred organic measure of growth fell to -6% but that’s largely academic when revenue is draining away at … The post Crisis time at WPP as Q3 revenue drains away first appeared on More About Advertising.
Criteo And The Programmatic Plug-In Problem
AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday. The concern among investors is that the open web is doomed – stick a fork in it; the thing is done […] The post Criteo And The Programmatic Plug-In Problem appeared first on AdExchanger.
Media Resources and Outdoorlink to Advance Sustainable DOOH Operations
our collaboration with Outdoorlink delivers exactly what operators need- smarter systems that last longer, consume less power, and minimize the need for field maintenance, The post Media Resources and Outdoorlink to Advance Sustainable DOOH Operations first appeared on OOH TODAY.
Racism, intent and the diversity in TV adverts | Letters
Readers respond to the Reform UK MP Sarah Pochin’s remarks about ‘adverts full of black people, full of Asian people’ The “now you see it, now you don’t”, “was it or wasn’t it” racism of recent days is nothing new, but it is profoundly dispiriting and corrosive (Nigel Farage defends MP’s complaint about TV adverts as ‘ugly’ but not ‘deliberately’ racist, 27 October). It reduces racism to a prejudice that leaks, unintentionally, out of clumsy words. Similar excuses were made after Frank Hester said Diane Abbott “makes you want to hate all black women” and that she “should be shot”, and[...]
Christmas ad spend set to rise by £814m says WARC/AA report
The big Christmas ad launches are just around the corner and marketers will be spending 7.3% more than last year in the hope of boosting consumer mood. It sounds like a healthy rise but it’s less than the year as a whole, which is predicted to be up by 8.2% according to a new report … The post Christmas ad spend set to rise by £814m says WARC/AA report first appeared on More About Advertising.
