Visuals: https://getbehindthebillboard.com/episode-104-gavin-lester Podcast #104 features the funny and super talented Gavin Lester, partner and CCO at Zambezi advertising. Gavin is the fourth in our series of America specials and brought not just great stories, but as the episode progressed, we realised he and Dan had been to school together which was hilarious. What’s more, he and Hugh knew each other from BBH days in London when Gavin and Ant (his partner at the time) were running through walls with Jonathan Glazer for Levi’s. The bulk of our chat was around Liquid I.V. and the Times Square takeover - one of[...]

In a period when creativity is struggling to get a hearing – and seems noticeably absent in much of what passes for advertising on either side of the Atlantic (horrible endless advertorials are making a comeback on the UK’s cheap channels) – the words Old Spice and Wieden+Kennedy bring a welcome wave of nostalgia. The … The post MAA Ad of the Week: Old Spice from Wieden+Kennedy HQ first appeared on More About Advertising.

With Bionic for Ad Sales, you now have a faster and more intuitive way to respond to RFPs by uploading Proposal XML files.

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin appeared first on AdExchanger.

Source: OOHtoday Introduction: Visibility Alone Isn’t Enough In out-of-home (OOH) advertising, placement has traditionally been seen as the most important factor for success. Prime intersections, high-traffic highways, and premium urban corridors are often treated as the gold standard for visibility. While location certainly plays a role, modern advertising effectiveness depends on more than simply being […] The post Mobile Billboard Advertising and Repetition: Why Frequency Matters More Than Placement appeared first on .

The world of digital advertising is in a constant state of evolution, and right now, we’re on the brink of another major shift. For years, advertisers have been leveraging artificial intelligence to optimize campaigns, but AI has largely operated with one hand tied behind its back, disconnected from the live, dynamic data of advertising platforms. […]

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.