From AI to Measurement: Disney’s Biggest Adtech Updates From CES
Disney reveals vertical video for Disney+ and a new measurement metric.
NBCUniversal Test Out Agentic Buying Across Linear and Digital Inventory
Over the past year, the concept of agentic media trading (where AI agents on both the buy-side and sell-side negotiate ad purchases) has rapidly evolved from theoretical discussions in blog posts to real-world use cases. That speedy evolution has continued into 2026, with NBCUniversal announcing it is running tests of cross-platform agentic media transactions in Read More
A burnt chicken to promote home delivery / Un peu cramé?
THE ORIGINAL? KFC Kentucky Fried Chicken – 2023 « Thanksfully there’s KFC delivery » Click the image to enlarge Source : Adsoftheworld Agency : Courage, Inc (Canada) LESS ORIGINAL Burger King – 2025 « We also deliver during the holiday season » Source : Dans Ta Pub Agency : Buzzman (France)
How Influencer Content Wins Over Traditional Brand Ads
Why Influencer Content Performs Better Prior to the ascendance of social media, companies spent a lot of capital on celebrity endorsements. For decades, the thinking was that everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that. Today, people don’t believe much of traditional […] The post How Influencer Content Wins Over Traditional Brand Ads appeared first on McFadden/Gavender.
TBPN, Tech’s Hottest Show, Adds New Sponsors in Shopify, Plaid, AppLovin
TBPN's newest sponsors include the New York Stock Exchange (NYSE), Shopify, Plaid, CrowdStrike, AppLovin, and others.
Here’s What Amazon Is Telling Advertisers Behind Closed Doors
Ahead of CES, Amazon vp of global ad sales Alan Moss gives ADWEEK a peek inside client meetings.
Omnicom Preps for a High Stakes CES
The holding company is gearing up for its first major showcase since acquiring IPG
Here Are TVNewser’s Top 5 Stories of 2025
Lester Holt's move away from the Nightly News desk led the way.
Happy New Year to all of you.
May 2026 bring fewer illusions, better instincts, sharper boundaries, and the confidence to stop explaining yourself. Lower expectations. Raise standards. Keep laughing.
Turn Promotions Into Scroll-Stopping Banners With AI
Seasonal sales, product launches, limited-time offers. Every promotion needs a banner, and not just any banner, one that looks on-brand, polished, and ready to convert. That’s exactly why we built the AI Banner section inside the AI Models & Product Photos app. Instead of juggling designers, stock photos, and last-minute edits, you can now create […] The post Turn Promotions Into Scroll-Stopping Banners With AI appeared first on .
