Healthcare Marketing Strategy: Reaching Indonesian Patients via Airport OOH Ads
Seeking quality healthcare has become a proactive journey for many Indonesians—with thousands choosing to travel abroad in search of better treatment, modern facilities, and trusted medical expertise. Among the top destinations, Malaysia stands out as a preferred healthcare hub, thanks to its cost-effective medical services, comprehensive infrastructure, and seamless communication with skilled professionals. These combined […] The post Healthcare Marketing Strategy: Reaching Indonesian Patients via Airport OOH Ads appeared first on The Perfect Media Group.
Underdog TNT Sports hits back
TNT Sports is definitely the challenger brand in the UK TV sports market, more so than ever this season as the mighty Sky hoovers up even more matches. But Sky has rather lost its mojo as it promotes its (almost) monopoly in-house, treating football and footballers as god-like representatives of themselves, rather than the flesh … The post Underdog TNT Sports hits back first appeared on More About Advertising.
Knock ’em On Their SaaS; Spotify Misses The Spot
Don’t Give Me Your SaaS The software as a service (SaaS) business model has become synonymous with integration and interoperability. One SaaS business usually connects to other SaaS businesses. But not so much anymore, writes Keynes Digital Founder and CEO Dan Larkman at AdMonsters. Wall Street investors and venture capitalists jumped on the SaaS startup […] The post Knock ’em On Their SaaS; Spotify Misses The Spot appeared first on AdExchanger.
Week of July 21 Morning News Ratings: GMA Pulls Ahead of Today in Demo
The last time GMA won the demo was August 7, 2023.
Week in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs GalleryWeek in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs
Week in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs
In this week's Week in Charts: Reach's Piers North on AI's impact on search, ProSieben overtakes MFE in market cap, and buyers report mixed experiences with RMNs. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis
The next time you’re riding in a taxi, you might not need your phone to watch TikTok videos. On Tuesday, ride-hailing app company Curb Mobility announced a partnership to bring TikTok user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets, primarily in major cities. Curb isn’t the […] The post TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis appeared first on AdExchanger.
Fox Taps Bob O’Neil to Oversee Sales at Chicago and Milwaukee Stations
O’Neil has been the vp and general sales manager for WITI in Milwaukee since June 2024.
Too sexy for her jeans? Sydney Sweeney smashes woke ads
Emmy-nominated actress Sydney Sweeney has shown a talent for courting and then brushing off controversy. She’s a serious Hollywood player but she’s also an old-fashioned “bombshell” who doesn’t seem to mind too much when attention is focused on her body. As a result, she’s been celebrated by the right wing for her anti-woke attitudes as … The post Too sexy for her jeans? Sydney Sweeney smashes woke ads first appeared on More About Advertising.
Yaccarino Out, Rose In
Analyzing the two major exec moves that shook up the ad industry this summer.
Graphic Designer
The post Graphic Designer appeared first on The Denver Egotist.
