NBCU Advertising Adds Walmart Data to Its Live Sports Playbook
Walmart Connect and NBCUniversal expand partnership for better targeting and measurement in live sports.
Recyclable, Renewable, Regulated: NAD Pokes Holes in Boxed Water’s Green Pitch
In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD) issued a decision in a challenge brought by the International Bottled Water Association (IBWA) against Boxed Water is Better® (Boxed Water). In the case, the NAD addressed a slew of claims touching on recyclability, renewability, life cycle...
Trump to Extend TikTok Sale Deadline by Another 90 Days
This will be the third extension granted to TikTok by President Donald Trump.
WHP in Harrisburg Saying Goodbye to Anchor Jasmine Brooks
Brooks started working at the station in 2017.
CaliBBQ Saw 18% Sales Lift Using AI Agents for Father’s Day
With staff no longer tied up on the phones, table turn times dropped nearly 50%, so staff could focus on in-person diners.
The future of AI personalization is inclusive
Your guide to advanced AI personalization in advertising
Let the Giants Pay
Why Agencies Must Stop Selling AI Videos to Brands That Can Afford Humans There’s something off in the air lately.You feel it too, right? AI is everywhere. In our workflows. In our brainstorms. Now in our videos.But the problem isn’t the tool. It’s who’s using it—and why. The wealthiest brands on Earth… …are now cutting […]
Captivate Launches Programmatic Content Alignment for DOOH
Programmatic Content Alignment, advertisers can strategically place their messages alongside specific content categories that align with their brand, such as The post Captivate Launches Programmatic Content Alignment for DOOH first appeared on OOH TODAY.
Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance
The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more affordable for millions of small businesses to run ad campaigns. The project is an attempt to break big tech’s stranglehold over the UK’s £45bn ad market.
How to Calculate ROI for Billboard Advertising
If you’ve ever looked at a marketing report and wondered, “Is my billboard campaign making money?”—you’re not alone. Billboard advertising is a powerful tool, but one of the biggest challenges for marketing managers and business owners is measuring advertising effectiveness and proving that those large-format ads are worth the investment. Unlike digital ad campaigns, where […] The post How to Calculate ROI for Billboard Advertising appeared first on Penneco Outdoor Advertising.
