Is that Hoda Kotb hawking diet pills on YouTube? No, but it sure looks and sounds like her. For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. "No shortcuts, no cheap materials, just honest, top notch craftsmanship," Henry says in a YouTube advertisement for his business Tanner Shoes. What's even more remarkable? Henry …

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. […]

Eye-catching design is important—but is it actually moving the needle for your business? What good is brand awareness if it doesn’t translate to real leads, real sales, and real ROI? The post Creative Without Strategy Is Just Art—Here’s How To Make It Work for You  appeared first on Stream Companies.

Post Content

My father, Garnet Edwards, who has died aged 79, was a gifted advertising creative and a dedicated rugby man. Known for his quiet leadership, sharp eye for design and sense of loyalty, he left a mark on both the creative industry and the communities that he helped to build. Born in Bridgend, south Wales, Garnet was the son of Violet (nee Walters) and Douglas Edwards, a quarryman. He was educated at Oldcastle primary and Bridgend grammar school (later Brynteg school). He thrived academically but was most at home on the rugby pitch or fishing with his brother, Les, on the[...]

WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis. You wouldn’t have known it at the finale of this year’s Cannes Lions though with an unusually (and understandably) animated departing CEO Mark Read waving aloft the network’s second … The post WPP triumphs as Cannes Creative Company of the Year first appeared on More About Advertising.

Stop generating revenue for others and start creating long-term value for yourself. ...leverage your expertise to build equity in your own digital billboard business—on your terms, in your market The post OOH Classifieds Today —2 Detroit Opportunities first appeared on OOH TODAY.

Emergency Messaging Meets Advertising: What Brands Can Learn from Crisis Signage Whether it’s an Amber Alert, weather advisory, or highway closure, emergency messages on digital signage consistently cut through the noise—and for good reason. They’re brief, urgent, easy to read, and impossible to ignore. While the purpose of these messages is fundamentally different from brand […]

WPP agencies collected 168 Lions in total, including one Titanium Lion, 10 Grand Prix (including the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.

International travelers spent a record $254 billion in the US last year. Things look notably different this year. White House travel bans, a constant barrage of insults, and hostility towards all sorts of people have quickly led to the possibility of billions of dollars in losses for the US travel industry, as Canadians, Mexicans, and […] The post New York Is Doing Its Part to Make America Worth Visiting Again appeared first on Adpulp.