Pentaleap Strikes Deal With Skai to Make it Easier for Advertisers to Buy Retail Media
More adtech firms are partnering to grab bigger ad budgets.
WJZ in Baltimore Cancels 4 PM Newscast, Evacuates Newsroom Due to Electrical Fire
Parts of the building were vented due to heavy smoke.
IPA Pushes for Reforming “Outdated” Agency Pricing Models
The advertising industry is approaching a "potential tipping point" over agency pricing structures, according to a new report from the Institute of Practitioners in Advertising (IPA). The report, entitled 'The Price Isn't Right: Why agencies should change the way they price', follows an IPA survey which found that only 27 percent of agencies feel they Read More
How Adam Levine’s Tatted Torso Led to Chipotle’s Best Sales Day in Years
For the un-inked, Chipotle provided this flash sheet of temporary, water-based tats.
Dawn Del Mastro-Chruma Elected Board Chairperson
organization was launched 54 years ago by Schneps Media Chairperson Victoria Schneps with assistance from broadcast journalist icon Geraldo Rivera The post Dawn Del Mastro-Chruma Elected Board Chairperson first appeared on OOH TODAY.
MP Birla Cement Brands Vande Bharat Express on Varanasi–Delhi Route: A Premium Message on a Premium Medium
When the journey is elite, the message must match.In a striking blend of premium visibility...
How Motion is Being Simulated on Still Billboards
From Static to Cinematic | How Motion is Being Simulated on Still Billboards Digital billboards have the luxury of dynamic animation. But what about traditional static billboards? While they don’t move, many are beginning to feel like they do—thanks to clever design tactics that mimic motion, direction, and depth. This isn’t just an artistic trend—it’s […]
Here Are the 2nd Quarter of 2025 Cable News Ratings
Fox News had its second-highest-rated Q2 in network history.
Future Shuts Down Laptop Mag as Portfolio Streamlining Continues
The wind-down is the latest in a series of closures from the media company as it trims its vast holdings.
UM Worldwide Restructures Leadership After Andrea Suarez Exits IPG
Suarez had served as global CEO of UM from mid-2023 until November 2024, when she quietly transitioned into the regional role as chair of IPG Mediabrands LATAM.
