Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
The beauty brand will incorporate mascot Ellie and logos onto gear.
Announcing AdQuick Copilot: the only comprehensive OOH AI
Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before,
CBS Wins Nielsen’s Multiplatform Viewership for 2024-25 TV Season Among Broadcasters
Among all platforms, Netflix was the undisputed champ courtesy of Squid Game.
Omnicom Hires Susan Catalano as First U.S. Chief People Officer
Susan Catalano will oversee Omnicom’s U.S. human resources operations in a newly created role reporting to CEO John Wren.
NBCU to Sell Ad Inventory for Comcast Cable Spin-Off Versant
Versant will have access to NBCU's ad tools and tech for the next two upfront cycles.
Anthropologie Group Promotes Barbra Sainsurin to CMO
Sainsurin was previously executive director, brand and digital marketing.
WeightWatchers Parent Files for Chapter 11 Bankruptcy Protection
The rise in popularity of weight loss drugs like Ozempic and Wegovy orced WeightWatchers to transition to providing telehealth services.
EXCLUSIVE: Amazon Killed a Cookieless Ad Product After Google’s U-Turn
Instead, APS will focus on its existing tools like Amazon Publisher Cloud and Signal IQ.
Sue Bird and Paige Bueckers Lead WNBA Opening Day Push for Vox and Ion
Sue Bird and Paige Bueckers lead a WNBA Opening Day push for Vox and Ion with a new Togethxr-produced podcast and a doubleheader built around the No. 1 pick.
The 2025 Marketing Vanguard: Succeeding in Uncertain Times
The leaders guiding their brands to growth through authentic connections with consumers.