Industry Experts Dig into Proposed UK Fossil Fuel Ad Ban
Yesterday a group of over 100 advertising organisations sent a joint letter to the UK Government, calling for a nationwide ban on advertising by fossil fuel companies. The letter calls fossil fuel companies "the cigarette companies of the 21st century," arguing that the businesses deploy "advertising and sponsorship to greenwash their image and sell products Read More
Top 3 Marketing Strategies for Promoting Automobile Companies in India
In a country where roads are crowded with possibilities and the auto sector is in...
Clear Channel Outdoor Combats Child Hunger
a summer campaign across CCO’s digital billboards, encouraging the public to help combat the hunger crisis by The post Clear Channel Outdoor Combats Child Hunger first appeared on OOH TODAY.
Beyond the Hashtag: How Beauty & Wellness Are Evolving in a Post-Viral Era
As trend fatigue sets in, consumers are trading fleeting fads for wellness rituals, athlete role models, and AI-aided self-discovery For years, beauty and wellness have shaped one another, with a growing number of beauty products featuring ingredients that tout active health benefits, and more consumers subscribing to the wellness-centered idea of “beauty from within.” Amid growing polarization between aspirational ideals and attainable goals, some beauty brands are starting to expand their marketing language from looking good to feeling good. In turn, wellness also increasingly encroaches on beauty consumers, as many young people see beauty routines as a tool to help maintain[...]
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Motio to Install Digital Place-Based Displays in PCYC NSW Clubs
unlock new funding streams for its vital youth programs through a strategic long-term partnership with leading digital place-based media company, The post Motio to Install Digital Place-Based Displays in PCYC NSW Clubs first appeared on OOH TODAY.
Two Chicago Anchors Make Cameos in New Marvel Series
The Walt Disney Company is the parent company of the Chicago ABC owned station, which likely made the cameos possible.
Week of June 23 Cable News Ratings: All Networks Record Declines
Fox News remained No. 1 across the board.
Del Monte Foods Files for Chapter 11 Bankruptcy
Del Monte Foods secured $912.5 million in financing, enabling it to continue its operations during this process.
G/O Media Sells Kotaku to Keleops, Further Dismantling Its Portfolio
The spin-off leaves G/O Media with just one remaining editorial title, The Root.










