Will brand Beckham get the boot after bust-up?
David Beckham is an all-too familiar sight in ad campaigns, recently clocking up appearances for (among others) Pepsi, Stella Artois, Nespresso, Walkers, and Adidas. Not forgetting multiple underwear shots for Hugo Boss and the much-memed 2024 Uber Eats Super Bowl spot alongside his wife Victoria. Beckham’s monumental global appeal for brands is reinforced by his … The post Will brand Beckham get the boot after bust-up? first appeared on More About Advertising.
B2B ads from Spotify and JCDecaux dominate Clios
The Clios is New York has handed out its awards with Spotify and Out of Home company JCDecaux winning four Grand Clios each, Spotify for its ‘Spreadbeats’ campaign from FCB New York and JCD for another B2B campaign, from David Madrid featuring a 100 year-old Spanish lady. Spotify won in the Creative Use of Data, … The post B2B ads from Spotify and JCDecaux dominate Clios first appeared on More About Advertising.
Ultimate Guide to Indoor and Outdoor Screen Scaling
Learn how to effectively scale your digital ads for indoor and outdoor screens, focusing on design, resolution, and visibility for maximum impact. The post Ultimate Guide to Indoor and Outdoor Screen Scaling appeared first on Blip Billboards.
Digital Billboard Screen Sizes Explained
Explore how digital billboard sizes influence visibility, design, and effectiveness in various locations and traffic conditions. The post Digital Billboard Screen Sizes Explained appeared first on Blip Billboards.
Lifestyle Targeting with Digital Billboards
Explore how digital billboards enhance advertising impact through lifestyle targeting, improving relevance and engagement with real-time data. The post Lifestyle Targeting with Digital Billboards appeared first on Blip Billboards.
5 Metrics for Evaluating Billboard Ad Performance
Explore five essential metrics for evaluating billboard ad performance, from impressions to brand recall, and optimize your advertising strategy. The post 5 Metrics for Evaluating Billboard Ad Performance appeared first on Blip Billboards.
Intersection Billboard Rules by State
Explore state-specific rules for billboard placement, especially near intersections, to ensure compliance and enhance road safety. The post Intersection Billboard Rules by State appeared first on Blip Billboards.
Artists Collaborations & Outdoor Ads | Impact and Authenticity
Local Artists Meet Outdoor Ads: Collaborating for Impact and Authenticity In an era when audiences value authenticity and community connection more than ever, brands are rethinking how they show up in public spaces. One emerging strategy that’s gaining traction in the world of out-of-home (OOH) advertising is artists collaborations with business to create billboards that […]
A Beginner’s Guide to Digital-Out-of-Home Advertising (DOOH)
Let’s face it. Advertising is noisy. Between the endless social scroll, the crowded inbox, and the clickbait banners, grabbing attention is harder than ever. Enter DOOH: Digital Out-of-Home advertising. It’s real-world visibility combined with digital smarts. It’s primed to get your message seen by real people, in real places, at just the right time. Whether […] The post A Beginner’s Guide to Digital-Out-of-Home Advertising (DOOH) appeared first on 75Media.
How to Prioritize Budget for Local Billboard Ads
Learn how to effectively budget for local billboard advertising to maximize visibility and return on investment. The post How to Prioritize Budget for Local Billboard Ads appeared first on Blip Billboards.
