Your CAPI Cheat Sheet: Understanding Conversion APIs
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […] The post Your CAPI Cheat Sheet: Understanding Conversion APIs appeared first on AdExchanger.
Breaking Single-Screen Pixel Record
Featuring a 270-degree curved LED screen spanning 1,700 square meters, this record-breaking installation marks a new benchmark in virtual production technology and scale The post Breaking Single-Screen Pixel Record first appeared on OOH TODAY.
Why Automotive Brands Still Rely on Billboards to Drive Results
Out-of-home advertising continues to be a valuable tool for automotive brands.. It places your message in front of drivers during everyday journeys, offering a level of visibility that online channels cannot replicate in the same way. For dealerships, manufacturers, and service providers, billboard campaigns support brand awareness and drive action in local areas. Whether static […] The post Why Automotive Brands Still Rely on Billboards to Drive Results appeared first on 75Media.
Cyreia Sandlin Leaving Milwaukee Station After Three Year
Sandlin promised there was more to come on what’s next for her soon.
FTC Settles with NextMed Over Deceptive Pricing, Hidden Material Terms, and Fake Reviews and Testimonials in Telehealth Membership Programs
This week, the Federal Trade Commission (FTC) announced a settlement with NextMed parent company Southern Health Solutions, Inc., in response to allegations that the telemedicine platform offered deceptive claims and fake reviews to lure consumers into buying its programs. The FTC charged that NextMed and its founders sold fixed-term weight-loss memberships that provided access to GLP-1 drugs...
Los Angeles Times to Go Public ‘Over Next Year,’ According to Owner
Dr. Patrick Soon-Shiong said going public would “democratize” the Los Angeles Times.
Rhode’s $1B Acquisition Signals a New Era of Creator-Led Brand Power
Conglomerates are paying attention to brands that are drastically expanding their market share via their digital presence, and creators are absolutely critical to this expansion.
SunKing Lights Up Jharkhand with Bold On-Shop Branding Campaign
SunKing, a leading name in solar energy products and clean lighting solutions, is making a...
The Now’s Corner Cube Display Lights Up Sunset Boulevard from Daktronics
“As the first of its kind on the Sunset Strip...the cube-like LED video project features a total of 2,500 square feet and is the first and only 3D anamorphic display on The Strip. The post The Now’s Corner Cube Display Lights Up Sunset Boulevard from Daktronics first appeared on OOH TODAY.
Government and Healthcare Outpace Marketing in AI Adoption Growth
The number of jobs at U.S. ad agencies has remained stagnant in recent years.
