Dozens of Premium Publishers Join Adelaide’s New ‘AU Ecosystem’
The attention metric vendor Adelaide unveiled a new marketplace, called the AU Ecosystem, with more than 40 sell-side participants.
Texas-Based Indie Shop Bakery Wins Sendero Provisions Account
The western wear company selected the agency for creative, media, and content.
Barker moves up to take people officer hot seat at WPP
WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 years with the ad holding company last year. Barker (left) is currently occupies the same role at WPP media operation GroupM, currently in the throes of a massive restructuring which is leading to layoffs in the UK, … The post Barker moves up to take people officer hot seat at WPP first appeared on More About Advertising.
IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes
“Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s also attributed to the great baseball coach Yogi Berra. Bohr or Berra? Whoever. Whatever. Either way: I agree, so I’m going to dodge the bear trap … The post IPA’s Laurence Green: my (Creative Effectiveness) Top Tips for Cannes first appeared on More About Advertising.
Algorithmic Desire: You’re Being Programmed to Find Yourself Ugly
Because profit lives in your self-loathing. If you ever felt enough, you’d stop buying.Based on Vogue Business: “Future Beauty Standards Are Extreme—How Should Marketing Respond?” You were never meant to feel beautiful. Just almost. Almost confident. Almost worthy. Almost enough.Enough to chase—but never enough to arrive. That’s not a flaw in the system.That is the […]
When TV Drives Tourism (And When It Doesn’t)
The White Lotus may be closed for another year, but the so-called "White Lotus Effect" continues to occupy column inches claiming the show as a victory for tourism in Thailand. Indeed, data from Tripadvisor suggests tourists are eyeing up the destinations where the series was filmed; when the third season of the HBO dark comedy Read More
Retail Media Partnerships Are Helping Broadcasters Compete with Walled Gardens
Data collaborations between retailers and broadcasters are accelerating in Europe, and Phil Raby, CRO at mediarithmics, says these relationships are mutually beneficial. For the retailers, it allows them to extend their audience without cannibalising their ecommerce offering; and for the broadcasters, they can offer "more innovative measurement solutions," enabling them to compete with the walled Read More
