Sportswear brand On kicks off the latest chapter of its buzzy partnership with Zendaya with their first co-created shoe. 

AdWeek's Media Plan Winners, Croatian Posture Assessments, and COMMB Board Seats —here are the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.

Big Times The New York Times is lapping the competition in ad revenue growth. Its digital advertising grew 18.7% YOY to $94.4 million, per its Q2 earnings report yesterday. That growth rate blows other large news companies out of the water. Fox Corp reported 7% ad revenue growth, whereas News Corp saw 2% growth in […] The post The Old York Times; Shopify’s Taste Of Shopper Marketing appeared first on AdExchanger.

MSNBC was the only network with declines in total viewers and demo.

She was Miss Nevada 2019 & 2020 with the Miss America Organization.

Last week Google introduced 'AI Mode', allowing users to query an AI chatbot instead of exploring search results. Coupled with the AI Overviews the search engine generates for some 18 percent of searches, news publishers stand to lose a significant proportion of their traffic; according to a recent study from Pew Research Center, users are Read More

Disney said reporting paid subscribers has become 'less meaningful.'

The advertising industry has the tools to end ad fraud. Do we have the will to use them?

TL;DR Out-of-home (OOH) advertising can supercharge recruitment by expanding visibility, reaching wider candidate pools, and inspiring action. Unlike digital ads, OOH placements boost recall and engagement. From metro-wide visibility to showcasing perks, OOH helps employers fill roles effectively and differentiate their brand in competitive hiring markets. Discovering the perfect candidate can sometimes feel like finding […] The post High-Visibility OOH Advertising for Successful Recruitment Strategies appeared first on AllOver Media.

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors. In early April, not long after MNTN filed its S-1 and shortly before its IPO in May, the company divested Maximum Effort. That’s the creative agency co-founded by Reynolds […] The post MNTN Had A Strong Earnings Debut In Q2, But Shares Dipped A Bit Anyway appeared first on AdExchanger.