The streaming platform that has the best ad recall among younger viewers
Also: Fox reorganizes its sales operation to emphasize tech and data, macroeconomic news in a nutshell, and more.
Marketing winners and losers of the week
Fast-selling Ghost energy drink gets a new owner and Crocs are still hot—plus why it was a bad week for McDonald’s, American Airlines and Perplexity.
Agency news you need to know this week
Curiosity adds to exec team, WPP reports earnings and VML hops on a growing trend.
Scout Motors reveals marketing plans for retro SUV’s comeback
Venables Bell & Partners is behind the first big consumer campaign for the SUV pioneer that will return after a four-decade absence under new Volkswagen-backed startup.
Little Caesars hires IPG’s Mediahub for US media
Little Caesars joins biotech giant Amgen in recent wins for IPG Mediabrands.
Adam&eveDDB ventures into Nike territory with Columbia Sportswear win
Adam&eveDDB has made what looks its biggest breakthrough in the US to date, winning the global brief for Portland’s Columbia Sportswear as the 86 year old company sets out with a new CMO, Matthew J. Sutton who’s worked at The Black Tux, FreshDirect and Facebook. The account will be led out of London with A&E … The post Adam&eveDDB ventures into Nike territory with Columbia Sportswear win first appeared on More About Advertising.
MAA Ad of the Week: Tesco from BBH
Over the years Tesco has had its ad highlights, most notably with Lowe Howard-Spink (later Lower Group) while, at the came time, crushing its rivals with a combo of pricing power and tough market tactics. Almost as though the giant UK retailer pulls in two directions. Here’s a highlight from pretty long-serving BBH, playing around … The post MAA Ad of the Week: Tesco from BBH first appeared on More About Advertising.
OOH Moves Today – 30 Moves This Week!
Movia Media, Vending Trucks, Encompass Media Group, Infolinks Media, Kinetic, Ad-MOTO, OAAA, Ad Focus, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 30 Moves This Week! first appeared on OOH TODAY.
CVIEW’s Digital Network to Expand to Over 7,000 Locations in Med Centers Across the US
CVIEW, a pioneering healthcare Digital Advertising Assets network operator ...this collaboration will expand CVIEW's network to over 7,000 locations in medical centers across the US The post CVIEW’s Digital Network to Expand to Over 7,000 Locations in Med Centers Across the US first appeared on OOH TODAY.
Maximizing ROI: How Forex Trading Insights Can Influence Billboard Advertising Strategies
Image source : Alamy Billboard advertising remains one of the most impactful forms of marketing. Strategically placed, it reaches thousands of people every day. However, like any other form of marketing, optimizing return on investment (ROI) from billboard advertising requires a calculated approach. Interestingly, insights from the world of forex trading can provide valuable strategies […] The post Maximizing ROI: How Forex Trading Insights Can Influence Billboard Advertising Strategies appeared first on .
