How Seasonal Billboards Can Boost Brand Engagement: Timing Your Campaigns for Maximum Effect
Timing is everything in advertising. When it comes to billboards, understanding the seasonal shifts in consumer behavior can dramatically impact the success of your campaigns. Seasonal billboards capitalize on the natural ebb and flow of consumer demand, ensuring that your brand is top-of-mind when people are most likely to engage. From holiday promotions to summer […]
Episode 78 – Andy Jex
Visuals: https://getbehindthebillboard.com/episode-78-andy-jex After what seems like a lifetime away, we’re back. And who better than Andy Jex, the TBWALondon CCO to usher us into Autumn. ‘Jexy’ as he’s affectionately known, is the epitome of positivity and creativity, which is exactly what the world needs right now. Hugh & Dan enjoyed an hour in his company where many things were discussed: Fallon Nando’s Nando’s billboards Why you shouldn’t eat eggs Letters of complaint from the Egg Association about telling people not to eat eggs Rich & Andy 1Extra TV and posters The greatest leaving car(d) of all time Mother The dried[...]
The Rise of Mobile-Integrated Billboard Campaigns: Combining OOH with Mobile Advertising for Greater Impact
As consumer behavior becomes increasingly mobile-centric, advertisers are discovering new ways to integrate Out-of-Home (OOH) advertising with mobile technology to create seamless, cross-channel marketing experiences. This fusion of billboard advertising and mobile engagement is not only elevating brand awareness but also driving real-time interaction and measurable results. Mobile-integrated billboard campaigns combine the massive reach of […]
How 3D, Interactive, and Multi-Sensory Billboards Are Changing the Game
Billboard advertising has long been a staple in the marketing world, offering brands a large canvas to showcase their messages to the masses. However, as digital technology advances and consumer expectations evolve, advertisers are pushing the boundaries of what traditional billboards can do. Enter 3D billboards, interactive displays, and multi-sensory experiences—a new wave of innovative […]
Captivating Customers Using Color in Billboard Advertising
When you think about successful billboard advertising, many factors come into play—design, placement, and messaging. However, one of the most crucial, yet often overlooked elements, is color. The colors you choose for your billboard design can have a profound impact on how your ad is perceived and how your target audience responds to it. In […]
AI-Powered Billboards: Revolutionizing Urban Advertising in Smart Cities
The Rise of Smart Cities and AI Integration In today’s technological era, smart cities are emerging globally, integrating advanced technologies to enhance urban life. Artificial intelligence (AI) stands at the forefront of this revolution, optimizing everything from traffic management to public safety. One of the most visible applications of AI in urban settings is in […]
Programmatic Buying for Billboard Campaigns: Revolutionary for OOH Advertising
The world of advertising is constantly evolving, and the billboard industry is no exception. With the advent of programmatic buying for billboard campaigns, Out-of-Home (OOH) advertising is undergoing a transformation that’s revolutionizing how advertisers reach their audiences. Gone are the days of manual bookings, static placements, and limited targeting capabilities. Programmatic buying introduces automation, real-time […]
5G Technology | Revolutionizing Digital Billboard Ads
If you’ve been paying attention to the news lately, you’ve probably heard a lot about 5G technology. It’s the next big thing in connectivity, promising faster speeds, lower latency, and greater reliability for everything from mobile phones to autonomous vehicles. But what you might not realize is how 5G is set to revolutionize the world […]
AI in marketing—why brands shouldn’t use the tech to replace human experiences
Many initiatives have fallen short because they weren’t sincere or grounded in meaningful internal practices.
The streaming platform that has the best ad recall among younger viewers
Also: Fox reorganizes its sales operation to emphasize tech and data, macroeconomic news in a nutshell, and more.
