Lucy Markowitz – SVP, US Marketplace at Vistar Media

Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 - 02:39 Introduction, meet Lucy Markowitz 02:40 - 12:25 Early Career & Introduction to Vistar Media 12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution 21:49 - 32:27 Vistar’s culture & Creating connections 32:28 - 43:01 Leadership & The idea[...]

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Antoine Griezmann, Decathlon & LAFOURMI Kick-Off “CLR Academy” Campaign

Launched on July 31st, Decathlon’s new global campaign dedicated to its latest football boots, the CLR RED, sets the tone for the season with a new season with a special guest: Antoine Griezmann, serving as the “professor of football knowledge” at the CLR Academy.  A Back-to-School Like No Other It’s the first day at the CLR Academy. In a lively classroom, students chat, laugh, and set the mood. Suddenly, the door swings open: Antoine Griezmann, or rather, “Professor Griezmann”, steps in, wearing a pair of red CLR RED boots. Instant silence. First test: “So, does everyone have their CLRs?” In unison,[...]

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WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations. The post WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself appeared first on AdExchanger.

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It’s Lucy Markowitz —SVP, Vistar Media

Dallimore's podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s acquisition of Vistar Media The post It’s Lucy Markowitz —SVP, Vistar Media first appeared on OOH TODAY.

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People Are Falling In Love With AI Chatbots. What Could Go Wrong?

Human-AI relationships are no longer just science fiction. OpenAI’s launch of ChatGPT in 2022 ushered in a new era of artificial intelligence chatbots from companies like Nomi, Character AI and Replika, and tech titans like Mark Zuckerberg and Elon Musk are touting chatbots on their platforms. The AI companions have proven to be smart, quick-witted, […]

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WPP welcomes new CEO Rose with growth in reverse and tumbling profits

We all knew WPP’s half year 2025 results were going to be awful following the profit warning last month and indeed they are. Revenue compared to 2024 (hardly a brilliant year) is down 7.8% to £6.63bn from £7.2bn and organic revenue (revenue less pass-through costs for WPP, its preferred measure of growth – or lack … The post WPP welcomes new CEO Rose with growth in reverse and tumbling profits first appeared on More About Advertising.

By |August 7th, 2025|Categories: News|Comments Off on WPP welcomes new CEO Rose with growth in reverse and tumbling profits
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