New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women's sports through a series of global events. New research by Wasserman's women-focused practice, The Collective, found that the key barriers to investing in women's sports were lingering resistance among brand leaders and lack of industry data,...

Arcade announces the signing United States adnews

The One Club for Creativity has announced the top global creatives from around the world who will serve as Jury Presidents for The One Show 2025. These esteemed creatives will lead judging for each discipline, and have a vote on the work.  Confirmed One Show 2025 Jury Presidents, by discipline, are as follows: Brand-Side/In-House: David Lee, CCO, Squarespace, New York Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam Direct Marketing: Vicki Maguire, CCO, Havas London Film &[...]

DAVID New York draws inspiration from the horror movie trope of haunted technology in a new short film for SUPERCELL called “The Royale Curse”.   In this terrifying Halloween tale, players of the mobile game Clash Royale are confronted with a new threat, “Lose if you dare”, to horrifying consequences.  Directed by Eleanor’s Kelsey Taylor, the film comes out just in time for spooky season as Clash Royale rolls out a series of updates and Halloween in-game events.     "A cursed item is a classic horror film trope. So, we thought, what if the cursed item was our iconic[...]

Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […] The post Axis and Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities appeared first on Ad Tech Daily.

Whoever said that no publicity is bad publicity hasn't seen some of the worst-ever tech ads. According to Coherent Market Insights, the TV ad spend last year was worth $212.27 billion and is on pace to expand to $298.12 billion by 2030. That suggests a compound annual growth rate of 5% from 2023 to 2030. The research firm adds that TV advertising has long been a cornerstone of the ad sector. However, some tech firms fall short with their ads. Keep reading to see three of the worst-ever tech ads -- ads that should have never aired. 1. Palm Pre[...]

Olshan Frome Wolosky LLP today announced that 35 attorneys across all of the firm’s practices have been selected to the 2024 New York Metro Super Lawyers® list. Twenty-seven lawyers have been named as “Super Lawyers” and eight have been named as “Rising Stars.” While on average no greater than five percent of the total lawyers in each state are selected for the Super Lawyers lists, thirty-eight percent of Olshan’s lawyers have been selected for this honor in 2024.