Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek
We're still in the midst of conference season. ADWEEK's Mediaweek is back, bringing you the sharpest insights and industry-leading speakers, whether you're attending in person in New York or virtually, make sure you don't miss it. From Oct. 29 to 30, C-suite media execs, brand marketers, and platform leaders will convene to discuss the state...
Dany Garcia Is Redefining the Business of Sports and Entertainment
Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: "Killer heels and a Bodycon dress. Killer heels and a Bodycon dress." It's Garcia's spin on the "Boots and a Slicked-Back Bun" meme that flashed briefly during midsummer before becoming...
Infographic: What People Really Think About Political Ads
Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16 billion this cycle, up 17% relative to 2020. A recent survey from...
Creatives Invent Brand Halloween Costumes You Won’t Find in Stores
If you had planned to dress up as a Chipotle "Boorito" for Halloween, here's the bad news: it's sold out on costume retailer Spirit's website and scarce or nonexistent at its stores around the country. For those who can't get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies "chicken" or...
Mark Penn Finds the Many Ties Between Politics and Marketing
Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized and marketed themselves - and how that ties in with current brand marketing trends. Penn went over the basics of...
Smoothie King creates GLP-1 menu for weight loss drug users
Smoothie King says it is the first quick-service restaurant offering a dedicated menu for GLP-1 users.
Creator and influencer trends brand marketers need to know about right now
Brands sponsor Alix Earle’s viral Halloween party, Dunkin’ takes inspiration from Nutter Butter’s surreal TikTok strategy—and more.
Watch live at 12:30 p.m. ET: Purpose marketing hits and misses from World Wildlife Foundation, Tui, Man Therapy and more
Purpose marketing expert Thomas Kolster explores the best and worst campaigns.
OOH Best Creative Last Week Today
From the court to Broadway, legal to Lego – these are the top 10 OOH executions that caught our attention last week. The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
After 17 Months of Regulatory Process Clear Channel Spain Sale Terminated
We will not change our focus on delivering our strategic plan, including the Europe-North and Latin American sales processes, and we remain committed to our ultimate goals of organically growing cash flow and reducing The post After 17 Months of Regulatory Process Clear Channel Spain Sale Terminated first appeared on OOH TODAY.
