4 Charts Reveal What’s Happening With US Presidential Ads in Swing States
Although Democrats continue to pour more money than Republicans into presidential advertising on a national level, the 2024 contest between Vice President Kamala Harris and former President Donald Trump will be won or lost in battleground states. On this front, both campaigns and their supporters have run a similar number of presidential ads on local...
Week of October 21 Evening News Ratings: ABC and NBC Newscasts See Week-to-Week Growth
The closing days of the presidential election are upon us, but the deadlocked race between Vice President Kamala Harris and former President Donald Trump doesn't seem to be piquing viewer interest in the evening newscasts. The week of Oct. 21 saw a mixed bag of ratings results for the three broadcast networks. On the positive...
Watch the newest commercials from AMC+, Hulu, Skims and more
A few highlights: NBA All-Star Donovan Mitchell says “everybody’s wearing Skims” in a spot that promotes the brand’s men’s line. AMC+ says it offers “more survivors” and “more undead” in an ad that shows snippets from “The Walking Dead” franchise. And Hulu promotes its Hulu + Live TV package.
Publicis Groupe to lay off up to 200 employees at its digital agencies
Publicis Groupe is laying off some employees at digital agencies after letting go of more than 100 people at its media shops last week.
Week of October 21 Morning News Ratings: Today and CBS Mornings See Demo Growth
ABC News' Good Morning America maintained its status as America's No. 1 morning show for the new season, extending that reign to five weeks. At the same time, GMA was also the only morning show to see week-to-week declines in both total viewers and the Adults 25-54 demo for the week of October 21. NBC...
To Sell Americans on Nuclear, This Campaign Highlights Rising Support for the Energy Source
Constellation Energy thinks there's one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy company worked with Droga5 and Accenture Song Sustainability to highlight existing support for nuclear as a way to build momentum around it. "If we simply...
New Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Adtech startup Stic, which is VC funded, wants to turn your vehicle into a billboard on wheels. The company, founded by 21-year-old Adam Cohen in 2023, announced its launch on Oct. 29 at ADWEEK's Mediaweek event in New York. Through an app, car owners can sign up to receive removable ads from select brands, which...
Netflix Names Nicolle Pangis as New VP of Advertising
Netflix has found its new second-in-command for advertising. Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to Amy Reinhard, president of advertising. "I am so excited Nicolle is joining Netflix," Reinhard said in a statement. "She has a great reputation within...
Andrea Mitchell to Segue to New Role at NBCU
MSNBC's Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday's edition of Andrea Mitchell Reports, revealing that the shift will occur in January. "After sixteen years of being in the anchor chair every day, I want time to do...
30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%
Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective. These campaigns, often tied to events...
