With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. Furthermore, CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV’s Real Divide Isn’t PMP Vs. Open Market. It’s Quality Control appeared first on AdExchanger.

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely Scraping The Surface; BMW Did What Now? appeared first on AdExchanger.

The value of event inventory comes down to where it sits, but how far "close" reaches depends on the ... The post The World Cup Crowd Never Made It Past a Half Mile first appeared on OOH TODAY.

How can marketers build DOOH strategies that are responsive to culture? The post Authenticity Over Virality – How Brands Should Approach Cultural Moments in OOH first appeared on OOH TODAY.

A Billboard That Floats Above the Rest The post The Best Billboard I Saw Today first appeared on OOH TODAY.

In Memoriam of Dick Estus The post OOH Industry Remembers Dick Estus, Savannah Legend and Former OAAA Chairman first appeared on OOH TODAY.

The UK is in the middle of the long school summer holiday, and VCCP’s new ad for Dairylea Dunkers cleverly positions the brand as a natural fit for those long, hot afternoons when there’s not much to do. Like the 2022 ad that shows kids just being kids, this one is a nostalgic depiction of … The post VCCP sets the kids (almost) free with Dairylea summer push first appeared on More About Advertising.

Just one month ago, MAA Staff, in their infinite wisdom wrote.. “WPP is launching its new Enterprise Solutions suite, one of the pillars of Cindy Rose’s new WPP. At least that’s what we think it is. One thing we’re learning about techies is that they protect their cult with a private language which only they … The post George Parker: AI Slop gets sloppier. first appeared on More About Advertising.

A projection-based storefront installation transformed a Melrose Avenue location into a cinematic, life-sized dollhouse experience The post The Testaments Arrives in Los Angeles first appeared on OOH TODAY.

During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.  The post Paramount Skydance Insists The WBD Merger Will Be Good For The Media And Ad Industry appeared first on AdExchanger.