Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility--they're less a mandate and more a suggestion. In short, "soberish" is totally acceptable. A new campaign from Free AF and agency Special New Zealand picks up that thread in an ad series with athletes, influencers and artists...

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology...

In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. "There's an enormous amount of friction in our industry...

Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo's demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science....

Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWAChiatDay LA, reassure shoppers that gifting decisions don't have to be rocket science. The humorous tone marks a shift for Sephora away from traditionally sentimental holiday marketing....

This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a safer, […] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem appeared first on Ad Tech Daily.

Built on advanced language models, AirOps enables marketers to deploy AI at scale, driving unprecedented organic growth SAN FRANCISCO — AirOps, a company that helps marketers build and scale AI growth workflows, today announced it has raised $15.5 million in Series A funding. The round was led by Unusual VC, with participation from Wing VC, […] The post AirOps Secures $15.5M to Empower Marketers with AI-Driven Growth Playbooks appeared first on Ad Tech Daily.