This article is part of ADWEEK's Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected...

This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media may be one of the ad industry's fastest-growing sectors but it faces significant challenges in growing. A need for consolidation, the lack of standard measurement, and confusion over where retail media budgets come from are three of advertisers' major gripes about retail...

For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. Now, they're looking to scale their ad businesses--or risk losing momentum if they're not able to differentiate themselves. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140...

ChatGPT officially enters the search arena. On Thursday, OpenAI added an AI-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and the San Francisco startup Perplexity. OpenAI's "ChatGPT Search" will provide answers using up-to-date information from the web, including news, stock...

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Adidas has settled its dispute with Kanye West over his 2022 antisemitic remarks, ending their Yeezy partnership. Adidas, the famous activewear brand, has reached an out-of-court settlement with rapper and former collaborator Kanye West, also known as Ye. This agreement concludes a lengthy legal dispute that began soon after their partnership ended abruptly in 2022. […] The article Kanye West and Adidas Settle High-Profile Yeezy Dispute appeared first on World Branding Forum.

CNN's deep roster of anchors, correspondents, analysts, and commentators will be out in full force on Election Night. Look for coverage to span multiple platforms, including cable networks CNN and CNN International, as well as the CNN Max streaming service and CNN.com. The main event begins on Nov. 5 at 4 p.m. with the launch...

Scranton, Pennsylvania ABC affiliate WNEP has admitted accidentally showing test results for the upcoming November 5 general election. The results appeared during an early Sunday evening broadcast of the Formula 1 Mexico Grand Prix. "WNEP regrets the error and apologizes for any confusion," the station said on its website. "We have taken steps to ensure...

Social commerce is on the rise, but it's not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn social commerce into a revenue stream and successfully work with creators, execs from Pair Eyewear and shopping platform LTK took the...

Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that support racist falsehoods.  The falsehoods in question related to stories about Haitian migrants in Ohio “eating ducks on the side of the road” or abducting and eating pets. That these falsehoods once dominated election coverage […] The post Brands Can Avoid Election Misinformation On YouTube – But Blocking News Isn’t The Answer appeared first on AdExchanger.