Familiar fictional characters are proving popular for this year’s Christmas ad campaigns, and the trend seems to hold for the US too. Where’s Wally? (known as Where’s Waldo? there), becomes a real Gen Z boy for Etsy in this ad by Orchard, which shows him on his way home for Christmas. He loves the attention … The post Where’s Wally? Etsy finds him and gives him his best Christmas yet first appeared on More About Advertising.

Saatchi & Saatchi has hit a rich vein of form for EE, positioning the mobile network skilfully as something that can help you as well as draining your wallet. The agency’s regular depictions of Gen Z (12-27) blend grittiness with humanity (the younger end are not all depicted as Attila the Hun’s hordes devastating Europe.) … The post EE and Saatchi look forward to gamer holiday horror show first appeared on More About Advertising.

Former President Donald Trump declared victory in the 2024 presidential race in the early morning hours on Wednesday, Nov. 6. Trump took the stage at 2:24 a.m. ET and addressed the crowd gathered at his campaign headquarters in Florida. At the time of his speech, only Fox News and NewsNation had called the presidential race...

The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are met with a calendar of seasonal and newsworthy hooks, moments to build into their planning – whether this be through product development, activations, research or events. When looking at seasonal hooks, it’s important that we … The post Mike DaRe: what can brands learn about connecting via Halloween? first appeared on More About Advertising.

At the recent DPAA Video Everywhere Summit in NYC, AdQuick's Head of Analytics, Ty Tinker, shared exciting data that underscores the rising influence of out-of-home (OOH) advertising within the media mix. With powerful case studies and insights, Ty highlighted how data-backed OOH campaigns are driving substantial returns and

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though. The post How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers appeared first on AdExchanger.

What would the potential breakup of Google mean for premium digital publishers? As federal courts consider remedies to address Google’s monopoly in search and whether Google’s ad tech business constitutes a similar monopoly, the landscape for digital publishers will undergo substantial changes. While there could be some short-term negative effects for publishers if Google is […] The post Imagining A Post-Monopoly Era: The Future Of Publishing Without Google’s Dominance appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Or Minus All the retailer “pluses” – programs like Walmart+ that aim to replicate what Amazon has done with Prime – need reasons for people to join and renew those memberships.   Walmart has a new benefit, of a sort, Bloomberg reports.  Walmart […] The post Unlocking Retail Benefits; Time To Take Off The Training Wheels appeared first on AdExchanger.

With voting across the U.S. in the election officially done, seven states will play a crucial role in determining who becomes the next U.S. president. Those battleground states include Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, where polls are deadlocked between Vice President Kamala Harris and former President Donald Trump. Because of their...