Hollands takes hot seat as new CEO of Saatchi & Saatchi
Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG’s MullenLowe. Hollands (above) replaces James Denton-Clark who left after less than a year (since resurfaced at Forsman & Bodenfors.) Sam Hawkey left in 2021 but has rejoined the Publicis fold as boss of Digitas. Hollands says: “The Saatchi … The post Hollands takes hot seat as new CEO of Saatchi & Saatchi first appeared on More About Advertising.
UK Plans to Rework Media Merger Laws for Digital Age
The UK's culture secretary Lisa Nandy this morning outlined plans to modernise the UK's media mergers regime, updating it for the digital age. The changes would widen the scope of the regime beyond television, radio, and print newspapers to also cover digital news publications and news magazines. The culture secretary in the UK has powers, Read More
Bridgerton Star Adjoa Andoh Serves Beauty in Boots Christmas ‘Werkshop’
Bridgerton star Adjoa Andoh takes charge of Christmas in Boots' holiday ad, which continues the British retailer's big beauty expansion. Andoh, known for playing the character Lady Danbury in Netflix series Bridgerton, assumes the role of Mrs. Claus in a magical Christmas workshop (or "werkshop") where elves prepare gifts for beauty enthusiasts around the world....
Digital Twins in Advertising: The Future of Personalized, Real-Time Customer Engagement
Digital twins are transforming advertising by offering new ways to simulate, predict, and optimize consumer engagement. Originally applied to physical assets in industries like manufacturing and urban planning, digital twins have now extended to create virtual replicas of customers themselves. In real-time, these digital twins mimic consumer behaviors and preferences, providing invaluable insights for more […]
WPP soldiers on with $1.9bn ten-year Marines contract
WPP has been performing better on the new business front and it doesn’t come much better than a $1.9bn ten-year contract with the US Marine corps. VML has been awarded the task of recruiting 40,000 marines annually, continuing a relationship that goes way back to the high days of J. Walter Thompson (now part of … The post WPP soldiers on with $1.9bn ten-year Marines contract first appeared on More About Advertising.
Anti-Influencer Marketing – Trust the Troublemakers
Why Anti-Influencers Are the Anarchists Advertising Needs Forget everything you think you know about marketing. The polished, curated influencer era is over. The anti-influencers have arrived, and they’re here to smash the system. No more fake smiles, no more scripted #ads. These are the truth-tellers, the cultural agitators who expose the cracks in your brand […]
Where Did the Real People Go?
image In today’s digital-first world, the self has morphed into a product—carefully curated, polished, and packaged for public consumption. Every Instagram post, tweet, or fleeting thought becomes potential brand collateral. But this shift from selling products to selling personalities transcends marketing strategy; it fundamentally reshapes identity. As we perfect our online personas for a perpetual […]
