Make us better - New Brusnika campaign by Voskhod @voskhodagency #creativity #inspiration #advertising

Because beauty is inspiring - New Brusnika campaign by Voskhod @voskhodagency #creativity #inspiration #advertising

Stream Companies, an industry leader in full-service marketing and advertising, is proud to announce that it has been awarded the Platinum MarCom Award in the Video/Audio – Ad Campaign category. The MarCom Awards, one of the most respected creative competitions globally, recognizes excellence in marketing and communication while honoring the creativity and dedication of industry […] The post Stream Companies Wins Prestigious Platinum MarCom Award for Video/Audio Ad Campaign  appeared first on Stream Companies.

The 2024 Christmas advert from John Lewis is finally here, transporting viewers on an emotional and magical journey to find the perfect Christmas gift. The Ivor Novello Award-Winning Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album, released on RPA/BMG.   The two-minute TV advert, created by Saatchi & Saatchi and the third in the trilogy this season, celebrates the search for the perfect gift through the wisdom of its customers and the breadth of offering in its stores - ending with the strapline: “The secret to finding the perfect gift?[...]

Meet Soapply, an independent, mission-driven luxury soap company that always puts sustainability first.  With the challenge of making a splash in a crowded market, Soapply tapped Decker as a partner to cut through and launch their first major out-of-home campaign. Many companies are capitalizing on words like "organic" and "natural" to connote safety and quality while still using synthetic ingredients and toxic fillers. Soapply is a pure, natural hand soap crafted using a 300-year-old method and a recipe updated to incorporate food-grade organic oils to keep your skin clean, balanced, and healthy. Seeing an opportunity to leverage the sustainability and philanthropic[...]

WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last day on-air will be December 13th, so you have a little more time to put up with me," he...

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than...

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring […]

Data privacy has long been a new wild west in the US, but as technology advances, so does the demand […]

In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles--creative producer, interactive producer, executive producer, account manager, project manager, client partner, product manager. But a recent study by creative consultancy NoCo...