Because beauty is inspiring - New Brusnika campaign by Voskhod @voskhodagency #creativity #inspiration #advertising

Because life can be engineered - New Brusnika campaign by Voskhod @voskhodagency #creativity #inspiration #advertising

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Remote Possibilities appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. One option is output or outcomes-based pricing, Ad Age reports. That’s becoming increasingly popular with major ad platforms, retail media […] The post The Remuneration Conversation; Investigators Set Their Sights On Zeta appeared first on AdExchanger.

Everyone loves celebrities, and if a celebrity we admire tells us to buy something, we’re more likely to do just that. It’s not just that we trust and believe the celebrity; we subconsciously transfer the positive feelings we have about celebrities to the products they’re endorsing. It’s like advertising’s version of the transitive property of […] The post The Power of Influencer Marketing: Driving Brand Awareness and Sales appeared first on McFadden/Gavender.

A Boy, an Octopus and Big Dreams - New Disney campaign by adam&eveDDB #creativity #inspiration #advertising

It's the Most Wonderful Time of the Year...Right? - New Matalan campaign #creativity #inspiration #advertising

Stay Connected to Your Dreams - New XFINITY campaign by Goodby Silverstein & Partners @GSP #creativity #inspiration #advertising

Machine Learning - New ADP campaign by Arnold Worldwide #creativity #inspiration #advertising

Serious Wine. Unserious Name. - New Cupcake Vineyards campaign by Erich & Kallman #creativity #inspiration #advertising