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New Jersey Allows Attorneys to Use Competing Law Firm Names in Keyword Advertising
As many readers of this blog know, “keyword advertising” is an online marketing tool whereby advertisers purchase a keyword or phrase from internet search engine providers, especially Google. When a consumer searches for a term that has been purchased, the search returns sponsored links, typically marked as “Ad,” “Sponsored” or “Promoted,” as the top results, above even those results generated by the search engine’s algorithm.
EXCLUSIVE: Omnicom To Ditch Individual Agency Email Domains
Regardless of what agency brand they work for, all staff will now use @omc.com emails.
Lloyds goes to Publicis for its “seamless end-to-end experience”
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander’s global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: “Our new Lloyds Premier campaign is all about bringing our experience-led … The post Lloyds goes to Publicis for its “seamless end-to-end experience” first appeared on More About Advertising.
The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million
In this week's Week in Review: Germany considers a new tax on tech giants, ProSieben's suitors consider a joint takeover, and AI video ad startup Creatify gets backing from Jeffrey Katzenberg. Top Stories Germany Considers Ten Percent Ad Tax on Tech Giants Germany's government is putting together plans to place a new tax on specific Read More
Old-School Linear Meets CTV as InterMedia Hires Digital Lead
David Nyurenberg joins InterMedia Advertising as svp of digital.
Beyond Hardware: Lenovo’s Marketing Team Drives Tech Innovation With AI
CMO Emily Ketchen on keeping up with the pace of technological innovation.
Ben Fox Named McDonald’s CMO in UK, Ireland
Fox led McDonald's successful A Minecraft Movie collaboration.
Kentucky Couple Credits WKYT Meteorologists for Saving Their Lives During Tornado
"They saved our life. Them two on TV saved our life."
