In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media Network. Today, it is immensely important. It’s the most transparent audience targeting method for brands, as you can prove who you’re targeting and highlight what the specific action (e.g. a sale) was from that activity. … The post Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon first appeared on More About Advertising.

Stagwell-owned Anomaly London has poached T&Pm partner and CCO Toby Allen (below) as its first CCO. He replaces nine-year veteran Joe Corcoran. He joins CEO Camilla Harrison, head of design Clara Mulligan, global strategic advisor Stuart Smith and head of strategy Ant Morris on the Anomaly top table. Before T&Pm Allen was deputy ECD at … The post Anomaly lures CCO Toby Allen from T&Pm first appeared on More About Advertising.

Dec. 11 Webinar on Setting Actionable Goals Open to Non-Members The post DPAA Women’s Empowerment Program Teams Up with Bianca Best (Publicis) first appeared on OOH TODAY.

Visual Feeder’s advanced projection technology turns retail windows into living canvases, bringing Stray Kids’ The post StrayKids Transforms Chicago with Spectacular Digital OOH Projections first appeared on OOH TODAY.