Walmart to roll back diversity policies
Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses retreating on DEI programs targeted by conservative activists.
Unhinged marketing—how brands can get weird in their advertising
Why absurdity sells in the digital age.
How to drive creativity and spark brand success
How marketers who nurture the work and embrace cultural insights drive business results.
OOH Best Creative Last Week Today
From Wine to Wicked, Snoop Dog to Dunkin—here are the top 10 OOH executions that caught our attention last week. The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
StreetMetrics Brings Transparency To Scooters
“This partnership is a strong step forward for accountability and measurement in OOH media, ...Lumix can offer its advertisers the transparency The post StreetMetrics Brings Transparency To Scooters first appeared on OOH TODAY.
Joey King (Literally) Puts On Her Game Face for E.l.f as It Continues to Blend Beauty and Sport
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter's...
Advertising to AI: The New Target Audience
When Algorithms Make Decisions, What Happens to Us? It starts with a soft chime, just loud enough to catch your attention. You glance at your phone, and there it is: a notification that your groceries are on the way. You didn’t make a list, let alone place an order. Your AI assistant handled everything. It […]
Transparency Means “Many Things to Different People”
Advertisers are increasingly seeking transparency in their programmatic operations, and from their programmatic partners. But Emma Newman, CRO EMEA at Pubmatic, observes that transparency means different things to different people; from how much a buyer is paying, to whether an ad is reaching the desired audience. "If you choose a good partner from a programmatic Read More
Pizza Hut hires Deutsch and VML in agency roster shakeup
Pizza Hut has hired Deutsch and VML as it looks to rebound from a sales slump and reach new audiences.
