Week of November 18 Evening News Ratings: Audiences Return After Post-Election Plunge
Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts saw audience gains. Controversy surrounding Matt Gaetz's now-withdrawn nomination as President-elect Donald Trump's next attorney general, plus other administration appointments made for a newsy week. ABC News and NBC News' newscasts both saw gains in...
Nielsen Confirms It Will No Longer Sunset Legacy TV Ratings
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023...
How Wicked Avoided Consumer Fatigue To Create Box Office Magic
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement to exhaustion? Since debuting in theaters last...
Brightcove Acquired by Italian Tech Firm Bending Spoons
Brightcove, a streaming tech company, is to be acquired by Bending Spoons, an Italian tech firm, in an all-cash transaction valued around $233 million. The agreement gives Brightcove shareholders $4.45 per share in cash, representing a 40 percent premium at the time of the announcement. The transaction is expected to close in the first half of Read More
From TikTok Troubles to AI Scraping: UK Publishers Spell Out Their Biggest Gripes
The House of Lords' communications committee yesterday published 'The Future of News', a report on the state of news media in the UK. The findings, perhaps unsurprisingly, weren't too positive. Difficulties monetising content, the continued growth of social platforms as news sources, and developments in AI continue to threaten the economics of mass market journalism. Read More
Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/Check Out Swym.ai here:https://www.swym.ai/Marketing Brew Curation Articlehttps://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curationMicrosoft Exits Retail Mediahttps://www.retailbrew.com/stories/2024/10/15/microsoft-is-reportedly-exiting-its-retail-media-business Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher
Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management. Takeaways SPO involves deliberate choices about RTB auctions. DOOH faces ambiguity compared to CTV. 75%[...]
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your business And the seasonal dynamics that impact ad spending Discover what makes a company an attractive acquisition target and why owning[...]
How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media
What makes "Fake OOH", fake? Who gets to decide? Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH. We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing? This episode is[...]
Walmart Becomes the Latest (and Largest) Brand to Slash DEI Initiatives
The latest diversity, equity, and inclusion domino to fall is also the largest, as retail colossus Walmart confirmed that it is scaling back or eliminating related initiatives, including no longer using the term DEI in official communications, reviewing grants to Pride events, and not renewing the racial equity center commitments. Anti-DEI activist Robby Starbuck claimed...
