The Wrong Advice Club – New EFG hermes one campaign by 5 Degrees Marketing Solutions #creativity #i…
The Wrong Advice Club - New EFG hermes one campaign by 5 Degrees Marketing Solutions #creativity #inspiration #advertising
Night Shift – New Go Train @gotransit campaign by Ethnicity Matters @https://bit.ly/4fdw7Gs #creati…
Night Shift - New Go Train @gotransit campaign by Ethnicity Matters @https://bit.ly/4fdw7Gs #creativity #inspiration #advertising
The Sea Belongs to Everyone – New Gorton’s Seafood @gortonsseafood campaign by Connelly Partners #c…
The Sea Belongs to Everyone - New Gorton's Seafood @gortonsseafood campaign by Connelly Partners #creativity #inspiration #advertising
How short-term activations can drive brand success this Christmas
In the countdown to Christmas when shoppers tick off their shopping lists, the opportunities for brands to make an impact are immense. And this year, forecasts are looking bright. According to VoucherCodes.co.uk, UK shoppers are expected to spend a whopping £88.3 billion this festive season, a 4% increase on 2023. This means businesses have a […] The post How short-term activations can drive brand success this Christmas appeared first on 75Media.
Scripps Creates Team to Lead AI Strategy, Business Development and Operations
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and Christina Hartman has been named vice president of emerging technology operations. Both are new positions and will report to Laura Tomlin, Scripps chief transformation officer....
Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. […]
Week of Nov. 18 Morning News Ratings: Today Celebrates One Month on Top
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November sweep since 2018 and its most significant total viewer advantage over ABC News' Good Morning America...
Podcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid advertising. As 2024 comes to a close, podcasts themselves continue to pivot from an aural medium to a visual one, redefining the channel, expanding audiences,...
Global CMOs’ biggest challenges and priorities for 2025
Key takeaways from Serviceplan Group’s survey of 835 marketing leaders.
Watch the newest commercials from Estée Lauder, Blue Buffalo, Liquid Death and more
Sportscaster Kay Adams shows her “game face” in the latest from Estée Lauder.
