From business tariffs to regulatory overhauls and anti-immigration policies, the cloud of Donald Trump's second presidency looms large over U.S. and global businesses. One department has already been weathering a public storm under atmospheric pressure from conservative activists: corporate diversity, equity, and inclusion (DEI). At Adcolor's annual conference in Los Angeles last month, members of...

As marketers know only too well, there are trade-offs with everything. And in the era of set-it-and-forget-it tools, that trade-off is one of spend efficiency for ads sometimes showing up in questionable environments. Despite grumbles, a lot of marketers have accepted that trade-off. But with AI fuelled made for advertising sites springing up, the phenomenon...

M&C Saatchi is finally moving on from its venerable ‘brutal simplicity of thought’ mantra as it approaches its 30th birthday next year. The “new look and strategic focus” is ‘cultural power,’ which is harder to argue with than brutal simplicity which is, in this multimedia age, a touch simplistic. UK CEO Jo Bacon says: “We’ve … The post M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’ first appeared on More About Advertising.

The independent food publisher Tastemade launched its first recipe app, Tastemade Cooking, in mid-November to deepen engagement among Tastemade+ subscribers and capitalize on the culinary fervor surrounding Thanksgiving. The app is technically the second in the Tastemade universe--the first, called Tastemade, is designed for streaming Tastemade video--and it aims to add value to a Tastemade+...

Oscar Mayer's "Bologna Song" is one of the most iconic advertising jingles, inspiring everyone from "Weird Al" Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating the tune's 50th anniversary with a nostalgic campaign that turns singing into a form of payment. Created by agencies Johannes Leonardo and The...

Has ever a company spent as much on advertising to such little effect as Vodafone? Helps if you have an idea of course and this blast from Vodafone’s past from Leo Burnett (40 years of it) may just have cracked the elusive art, this year anyway. Can you recall when mobiles were a pleasing novelty, … The post Vodafone’s very own blast from the past refreshes Christmas first appeared on More About Advertising.

Sometime this week we should get a proper peek at the new, ultra-luxury Jaguar EV that has what seems like the whole internet chattering (chiefly saying they hate the woke-ish teaser ad.) Here’s a diverting take on the supposed creative pitch (actually it was created in-house) which says a lot about the world out there … The post Jaguar’s EV launch: beware of Mad Men first appeared on More About Advertising.

There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem of an insight has given a core strength to this “Whodunnit” campaign, providing a novel – and masterfully executed – take on Christmas, backed up by some fine casting. It’s a clever way to put … The post MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi first appeared on More About Advertising.

new Real Time API introduces scalable delivery of real time occupancy data The post BlueZoo New Capabilities and Improved Measurement first appeared on OOH TODAY.

These awards are given to individuals who have added to the legacy of the OOH industry with extraordinary contributions made over many years.  The post Industry Awards for Outstanding OOH Leaders first appeared on OOH TODAY.