How Chevrolet’s experiential outreach connected with Hispanic consumers
Chevrolet is a 2024 Global Automotive Marketing Awards winner for best multicultural campaign.
Retooling Brand Safety in a Post-GARM World
The closure of GARM (the Global Alliance for Responsible Media) back in August left a hole in the media landscape, after a lawsuit by Elon Musk's X caused the World Federation of Advertisers (WFA) to shutter its brand safety initiative. Four months on from the closure, questions remain over the implications for brand safety standards Read More
It’s 2035. The world is different now—by necessity, not by chance.
Image via The reckless consumerism of the 2020s has given way to something new. Every product on the shelf is regenerative, designed to heal the planet and rebuild communities. Every ad you see isn’t just a promise—it’s a commitment. But this transformation didn’t come easily. It demanded innovation, courage, and a reckoning with the role […]
The Consumerism Lullaby
Children won’t sleep? Worried they might not grow up to become good consumers? Worry no more!
I hate Gucci
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Consumer passion can steal the soul
Soviet poster warning against the dangers of consumerism (1983). Artwork by B. Rezanov.
Ad Tech’s “Big Sustainability Problem”
The industry has long hoped for a "Super ID" to come along and solve ID fragmentation, but for smartclip, RTL Group’s ad tech unit, the future is one of multiple IDs. "Advertisers will have to work with IDs of different types, different natures, with different correctors, and different lifetimes," says Thomas Servatius, Co-CEO, MD Platform Read More
Happiness
I keep posting this one again and again. The story of a rodent’s unrelenting quest for happiness and fulfillment.
