In the 1970s I worked on a number of commercials made by Tom Bussmann. His studio was always fully focused, of course, but relaxed and great fun as well. One ad was for a British fortified wine, widely and cheaply sold in supermarkets. Four British mountaineers had scaled a remote peak and planted the Union flag. Time to toast ourselves with the wine, and we produced tin mugs from our back packs. A colleague was having trouble. “Tom,” he said, “it’s really difficult holding the flag with one hand and pouring into the mug with the other. Is it all[...]

Exclusive: Monique Ryan, Kate Chaney, Andrew Wilkie and Sarah Hanson-Young all call for gambling giant to remove the social media ads immediately Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast Several federal politicians have urged Sportsbet to “immediately” pull its ads from the social media app Snapchat after Guardian Australia reported that they can be viewed by children. Sportsbet provides Snapchat users with filters that can alter their appearance and add effects to the content they share with friends. These filters splash the bookmaker’s logo and transform users[...]

Local social networks allow brands like Verizon and Jack in the Box to connect with high-intent audiences and drive real-world results.

Clorox says, “Clean feels good.”