Tools of the Trade: Kaleeta McDade from VML
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Allen Media Decides to Keep Some Local Meteorologists Where They Are
Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate referenced community reaction to the original news that the station group would hub its weather forecasts in Atlanta and lay off meteorologists, saying,...
A beginner’s guide to footfall attribution: the basics
In today’s digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester […]
As Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,...
Indie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other...
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though, there's not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)'s Belgian-style beer in...
ADWEEK’s TV Upfronts and NewFronts 2025 Calendar
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are. Though we're still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early...
R/GA Wins Eli Lilly Social Business Amid Weight-Loss Drug Boom
Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug Zepbound, according to sources. The agency will also create social strategies and campaigns for other Eli Lilly brands such as Mounjaro, while assisting...
Cheetos Designs a Font With ‘The Other Hand’ and It’s a Cheesy Disaster
Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is not ambidextrous, hijinks can ensue. That's the Cheetos mythology, anyway, and it's more anecdotal than data-based, truth be told. But the...
