How Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. But as both content and crime grow "exponentially" online, marketers...
Here’s the Roundup for the Week Ending December 13
Welcome to Friday the thirteenth, local news style. In this episode of stories we didn't report for one reason or another, we see the sun has set on legendary New York news anchor Chuck Scarborough's illustrious career, and despite what Rogers and Hammerstein said, not everything is up to date in Kansas City. So let's...
Tools of the Trade: Graham Nhlamba of Thinkingbox
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of...
Rocket Mortgage Gears Up for a Brand Restage
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company's (Rocket Companies) brand while showcasing its use of technology throughout the home buying process. Now that it's built some awareness with the new name, Rocket Mortgage is giving its brand a refresh. In partnership with...
Strange Bedfellows: How IPG and Omnicom Should Navigate Active Pitches
At any given time, agency holding companies have multiple pitches of different scale in play--and more often than not, they're pitching against each other. As Omnicom moves to acquire Interpublic Group (IPG), the two are undoubtedly facing off in various ongoing media and creative reviews--in which case, do they precede as enemies or friends? It...
Deutsch Elevates Four Department Leaders to its C-Suite
Amidst the news of Omnicom Group and Interpublic Group's (IPG) merger, IPG agency Deutsch announced it is promoting four department leaders to its C-suite. Ivan Perez-Armendariz will become chief digital officer; Heide Peper Hays will become chief data and intelligence officer; Diego de la Maza will become chief production officer; and Lauren Tetuan will become...
How Adobe drove a 57% increase in email click rate with generative AI
Generative AI can empower marketing teams to quickly produce, scale and personalize assets, something a majority of consumers say they expect.
This Christmas… It’s isobel on ice – New campaign by Isobel @Isobelagency #creativity #inspirati…
This Christmas... It's isobel on ice - New campaign by Isobel @Isobelagency #creativity #inspiration #advertising
2024 Dreamer of the Year – New American Family Insurance @amfam campaign by Elite Media #creativity…
2024 Dreamer of the Year - New American Family Insurance @amfam campaign by Elite Media #creativity #inspiration #advertising
FutureDeaths – New L’Enfant Bleu campaign by Havas Play @havasplay #creativity #inspiration #advert…
FutureDeaths - New L'Enfant Bleu campaign by Havas Play @havasplay #creativity #inspiration #advertising
