Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop out as insurer State Farm has done in consequence of the LA fires. This Hellmann’s effort from VML is a minute (surely not $16m?) and Meg Rayan and Billy Crystal reprising their scene from When …
The post MAA Ad of the Week: ($8m+) Hellmann’s Super Bowl from VML first appeared on More About Advertising.
