Just in time for the holidays comes your new favorite earworm from The Connecticut Lottery and longtime agency Decker.  The “Gift Better” campaign features a festive send up of “Joy to the World” sung by a live batch of rollicking carolers with an original score from Massive Productions.  Black Math created the uniquely inviting visual environment for these characters to comingle with the Holiday Scratch Tickets that should leave a lasting impression on holiday consumers this shopping season, according to Creative Director, Dom DeLoya. DeLoya continues, “Very proud of all the teams involved that helped bring this to life.[...]

This year’s BMW holiday campaign, titled “The Gift,” tells the heartwarming story of young Tim, who wants to bring special joy to his beloved grandmother. At the same time, BMW reflects on its journey toward the Neue Klasse by spotlighting an icon of automotive history—the BMW 1500, which in the 1960s marked the dawn of a new era for the brand. The beautifully crafted film at the center of the campaign highlights how the joy of driving connects generations in more ways than one. The story begins with a stroll through a festively decorated city center. Tim and his parents are[...]

As the 2024 F1 season came to a close at the Abu Dhabi Grand Prix on Sunday 8th December, the Mercedes-AMG PETRONAS F1 Team pays tribute to Lewis Hamilton in a heartfelt global campaign. Titled “Every Dream Needs a Team,” the campaign honours the seven-time world champion’s remarkable career and the legendary partnership with the F1 team, while championing the sport’s future through the eyes of the next generation. The global campaign was created by London-based agency AMV BBDO, which won the Mercedes F1 account through a competitive pitch process run directly by the brand.   The work highlights the unique bond[...]

Famous Footwear is on a mission to help everyone feel famous in their own shoes. They’re breaking out of the typical warm and fuzzy, holiday norms and creating real and relatable shoe moments. With the goal to drive traffic in-store and online to Famous Footwear for the trendy holiday must-have shoes, Famous has partnered once again with THE MAYOR to create a new spot promoting its ultra-giftable footwear this holiday season. The spot titled ‘Unwrap Famous’ focuses on a staple of many childhoods, a truth every adult has most likely experienced - a school performance. School recitals are a very authentic reality, especially around[...]

“Wicked” fans, get ready to “Experience OZmazing.”  Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theaters this holiday season, and Lexus is along for the ride. Today, Lexus partners with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX.  The custom TV spot – featuring award-winning powerhouse Cynthia Erivo as Elphaba and global superstar Ariana Grande as Glinda – stars the Lexus TX alongside thrilling scenes from the film. The action is set to[...]

Global travel and leisure company TUI and creative agency Leo Burnett UK are bringing a new chapter to its Christmas storytelling with ‘Twas the Flight Before Christmas, an illustrated children’s book which continues the magic of TUI’s 2023 Christmas advert, Happy Holidays.  Building on the storyline introduced in Happy Holidays, the book explores untold Christmas stories - what happens to the Elves after Father Christmas flies off to begin his deliveries? Written in rhyming prose designed to capture young imaginations, ‘Twas the Flight Before Christmas takes readers on a magical journey with the elves as they swap snowy Lapland for sunny Spain, embarking on a TUI[...]

GlassesUSA.com, a pioneer in the online eyewear industry, is thrilled to unveil its new Next Day Delivery service for prescription glasses and sunglasses. Launching just in time for the holiday season, this groundbreaking service delivers high-quality, customized eyewear directly to customers’ doors faster than ever before. Available across thousands of styles and brands, the Next Day Delivery option includes everything from trendy, budget-friendly frames starting at $39 to luxury designer brands like Ray-Ban, Oakley, and Prada. For just $19.95, GlassesUSA.com is setting a new standard in online eyewear shopping, redefining convenience and speed.   “The launch of our Next Day Delivery[...]