Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett, winning Ocado in a three-way pitch against Fold7 and Joint. The business moves from St Luke’s which didn’t repitch. Flock was the pitch consultant. Marketing director Eilidh MacAskill says: “We genuinely could not be more … The post Uncommon bags Ocado to fill B&Q retail gap first appeared on More About Advertising.

For the last week or so we have been bombarded with news items in the ad trades and the financial press about the forthcoming merger of Omnicom and Interpublic. Most of these are merely a rehash of the pablum generated by the holding companies PR departments telling existing clients that they will benefit not only … The post George Parker: Omnicom/IPG – why big doesn’t mean better first appeared on More About Advertising.

Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to being production-ready, every detail is meticulously crafted. So, when traditional creative testing is introduced at the last minute, it’s no surprise it can ruffle some feathers. That’s why we created Stress Tester, an alternative way … The post Rehab Agency’s Callum Gill: AI’s verdict on the Christmas ads first appeared on More About Advertising.

“After a mutual acquaintance recommended Kalil & Co., Inc. to ICT, they chose The post Legacy Outdoor Acquires Premier Outdoor Assets in Wichita from ICT Media first appeared on OOH TODAY.

we relived yesterday's glory days and all the greats... What we should have celebrated, however, was The post Fool On The Hill first appeared on OOH TODAY.

— Holiday's are a good time to land that new position. Be ready to go Jan 1 2025 --Account Executive, Regional Sales & Account Manager, Operations Coordinator, Graphic Designer, -- The post OOH Classifieds Today —6 OOH Opportunities first appeared on OOH TODAY.

Clear Channel wins two contracts, Jim Johnsen wants to apply Musk's principles to OOH, DOOH Academy's upcoming webinar, and gaming exec joins Wildstone. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB. The post CCO Wins, OOH Like Musk, Gaming Exec and DOOH Academy first appeared on OOH TODAY.

The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest”, the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree.   When the time comes, the spaceship that brought the little ET to Earth sets off on[...]

As children venture online, they are exposed to misinformation, distraction, algorithmic addiction, and social media pressure earlier than most are ready. And it’s taking a toll on their mental health., according to Partner at Nail Communications. Beckett continues, “As we watched digital ecosystems become more manipulative, we realized kids needed help building defense mechanisms and coping skills,” And it was clear that if we wanted to make a difference, we needed to get to them before the phones did.” That was the inspiration behind Mindy and Mind, NAIL Communications’ first children’s book. “We wanted to take our understanding of cognitive[...]