WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients "without distractions." "Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of...

The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has taken the trend one step further. The Mother Family agency has made waterproof fashion festive with a cracker-style crown that can endure the elements. Crowntech comes with a detachable balaclava for added protection against winter … The post Can The Or make Christmas cracker crowns cool? first appeared on More About Advertising.

Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide entertainment-led content for brands. The Outfit’s work includes Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder. Trouble Maker CSO Jonathan Fraser says: “Developing entertainment strategies is becoming one of the fastest growing and increasingly important … The post Trouble Maker buys branded entertainment studio The Outfit first appeared on More About Advertising.

Tony Brignull, the most awarded British copywriter, has died at 87. Along with the late David Abbott and Tim Delaney, still going strong at Leagas Delaney, Brignull was one of the shining lights of British copywriting in the so-called ‘golden era’ of British advertising when agencies like his Collett Dickenson Pearce shone domestically and then … The post Remembering copywriting giant Tony Brignull first appeared on More About Advertising.

The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super...

Havas is now officially an independent, publicly traded business following a successful spin-off from parent company Vivendi. On Monday (Dec. 16), the agency network debuted on the Euronext Amsterdam exchange with a valuation of $2.6 billion (EUR2.5 billion). Havas has been under Vivendi's management since its acquisition in 2017, operating alongside sister companies including French...

For brands sponsoring college bowl games, it's no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in...