Indian Startup YesMadam Looks to Bounce Back From the Layoff Email That Wasn’t
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then...
Elizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years. By extension,...
Watch the newest commercials from Apple, Kohl’s, Pop-Tarts and more
Apple hypes its Genmoji.
13 creative campaigns to know about today
Among the notable creative campaigns for Dec. 16, 2024: Fuse’s holiday swimwear, Google’s ‘Year in Search’ and Fiat’s fun apology for interrupting a soccer telecast.
THE QUEEN: ON SHITOMATICS
United States adnews
Canal+ listing is ‘vote of confidence’ in UK stock market, says Reeves
TV channel spun off from France’s Vivendi could climb to £5bn in biggest new listing in London for two years Canal+, the international pay-TV company and owner of the studio behind the Paddington film franchise, is to make its multibillion-pound stock market debut in London on Monday, providing a much-needed shot in the arm for the capital’s stock exchange. The flotation, which the chancellor, Rachel Reeves, has said is a “vote of confidence” in the UK’s capital markets, is set to be the largest new listing in London in two years with some projecting its market value will climb to[...]
Inside Netflix’s Massive Marketing for Squid Game Season 2
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched show ever, and the sophomore season of is one of the year's most-anticipated shows. The series is already nominated for a...
Private Labels Head Into 2025 With Major Momentum
Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few reasons why. First, supply chain issues during the pandemic led to shortages in big-name national brands, forcing many shoppers to give private label...
KWCH Names Kevin King News Director
Kevin King is joining Wichita CBS affiliate KWCH as news director. This is a return to the station for King, who was a producer at the station from 2000 until 2006. He comes from Dakota News Now, where he has been the news director for 14 years. "The opportunity to go back and lead the...
Buffalo Anchor Don Postles to Retire After 32 Years
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He's anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. "We wish him and his family all the best, and a long and healthy retirement," said general manager Joe Abouzeid. Postles started working at the station in 1993. Congressman Tim...
