Watch Foundation to Combat Antisemitism’s Super Bowl ad with Tom Brady and Snoop Dogg
Robert Kraft’s Foundation to Combat Antisemitism released its Super Bowl spot starring Tom Brady and Snoop Dogg.
Inside Coors Light’s Super Bowl ad as ‘Case of the Mondays’ campaign nears its finale
Coors Light and Mischief @ No Fixed Address discuss the journey from an intentional typo to a sloth-filled ad and 1.8 million rebranded 12-packs of beer.
Watch Pringles Super Bowl ad with flying mustaches, Nick Offerman, James Harden and Andy Reid
Famous facial hair—including from Nick Offerman, James Harden and Andy Reid—flocks to deliver Pringles to Adam Brody in the snack brand’s Super Bowl 2025 commercial.
Sweaty Men / Que ceux qui pensent à une copie lèvent le bras
THE ORIGINAL? Axe Lynx Dry TV Commercial – 2009 Click the image to enlarge Watch the TV Commercial (You Tube) Source : Ad Forum Agency : Ponce Mullen Lowe (Argentina) LESS ORIGINAL GrabFood – Home Delivery App – 2024 Click the image to enlarge Watch the TV Commercial (You Tube) Source : Ad Forum, Cannes Lions SILVER Agency […]
Freely’s “Broad Church” Approach is Bridging the Gap Between Live TV and Streaming
The dominance of BBC and ITV viewing over the Christmas period showed that even in the face of big-budget competition from streaming giants, UK viewers are still tuning in to public service broadcaster (PSB) content in their droves. But the way they access that content is changing; data from measurement firm Digital i reveals that Read More
Viewers Continue to Migrate to Ad-Supported Tiers as UK SVOD Growth Stagnates
As is the case in the US, the battle for subscribers between the major international streaming services seems to have largely stagnated in the UK. New data from UK measurement body Barb's 'Establishment Survey', which measures the total number of UK households reached by each subscription video on-demand (SVOD) service, found that 20 million UK Read More
Publicis Teams Up With Global Brands To Encourage Employees to Book Cancer Screenings
Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched "Working With Cancer," a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company's nonprofit arm, La Fondation Publicis, has extended the initiative with "Screening Time Off," an awareness campaign rallying companies...
Debunking 5 Claims Around DeepSeek’s Capabilities, From Cost to Security Risks
Artificial intelligence company DeepSeek's model is being cast as China's answer to OpenAI--seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia's market cap in one day. But while some paint DeepSeek as an AI juggernaut poised to upend the industry, the reality about its capabilities--and the true competitive dynamics--are...
X Adds Nestlé, Lego, Shell, and Others to Advertising ‘Boycott’ Lawsuit
X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively "conspired" to "withhold billions in advertising revenue," from the platform following Elon Musk's $44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk's lawyers in an expanded complaint filed in a Texas...
To Survive the Retail Media Arms Race, Retailers Must Wrest Back Control From Amazon
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads." Amazon is attempting to reel in retailers, saying that adopting the adtech will empower them by "leveraging...
