Dove’s Super Bowl ad shows a girl’s joyful running—and how fleeting that can be
Dove’s Super Bowl commercial advances its Body Confident Sport program, joining a ‘Sports reIllustrated’ effort.
Watch Coffee mate’s Super Bowl ad with a dancing tongue
Coffee mate’s Super Bowl debut ad features Shania Twain singing about the brand’s new cold foams.
Watch Shaboozey in Nerds’ Super Bowl commercial
Nerds brings Shaboozey and its Gummy Clusters to New Orleans in its second Super Bowl commercial.
“Silly Behaviour” in Pitches and an Approach from IPG: What We Learned from Publicis’ Q4 Earnings
Given Publicis Groupe's hot streak in recent years, it's not surprising that the French agency group produced strong results in the last quarter of the year. Organic growth reached 6.3 percent year-on-year, bringing full-year organic growth up to 5.8 percent — significantly above the 4-5 percent range which Publicis forecasted at the start of last Read More
Watch Lay’s Super Bowl ad featuring a young potato farmer
Lay’s changed Super Bowl ad plans to showcase a young farmer instead of its All Dressed flavor’s U.S. launch.
Tesco tries new(ish) direction with food is everything
Tesco is moving on from its seven-year ‘Food loves stories’ to, well, more food love stories with ‘It’s not a little thing. It’s everything” from BBH showing how food ties families and communities together. It’s also playing around with its famous logo once more, featuring bags with words including ‘Sorry,’ ‘Loved’ and ‘Relax’ replacing Tesco. … The post Tesco tries new(ish) direction with food is everything first appeared on More About Advertising.
Publicis secures ad holding group top spot with 6.3% growth in Q4
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% for the year, ahead of its rivals, and a market cap in excess of €26bn (1/1 in dollars.) For a while it looked as though the … The post Publicis secures ad holding group top spot with 6.3% growth in Q4 first appeared on More About Advertising.
Pod Digital Media’s Gary Coichy on building a media ecosystem for multicultural audiences
The podcast network’s founder and CEO writes about fostering a sense of belonging and connection through content.
Creative insights—why agencies should immerse themselves in real conversations
To unlock better consumer data, trust your own research instead of junk food charts
Why brands should still embrace DEI
Resisting fear in a politically divided landscape.
