Tesco is moving on from its seven-year ‘Food loves stories’ to, well, more food love stories with ‘It’s not a little thing. It’s everything” from BBH showing how food ties families and communities together. It’s also playing around with its famous logo once more, featuring bags with words including ‘Sorry,’ ‘Loved’ and ‘Relax’ replacing Tesco. …
The post Tesco tries new(ish) direction with food is everything first appeared on More About Advertising.