Stellantis keeps Doner and GSD&M after creative agency review
Stellantis is still evaluating agencies for digital creative, Alfa Romeo and Fiat.
How brands that bridge the CMO-CIO divide outperform the competition
Brands bridging the CMO-CIO divide drive growth by aligning creativity with technology, fostering collaboration for better marketing and customer engagement.
Instagram Will Drive Half of Meta’s Ad Revenue in 2025
In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer. This rise would...
Dick’s Sporting Goods Names David Young to Lead Its Retail Media Business
Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently...
11 creative campaigns to know about today
Among the notable creative campaigns for Dec. 18, 2024: Coca-Cola’s embrace of the soda cup emoji and Johnnie Walker’s homage to its old Robert Carlyle film.
Uber Hires Kristi Argyilan From Albertsons to Lead Its $1 Billion Ads Business
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion...
Lloyds advert banned for making false environmental claims
Watchdog ruled social media post failed to provide balanced information over bank’s ongoing financing of polluting industries A Lloyds Banking Group advert has been banned for making false environmental claims, making it the second major lender to break the UK advertising watchdog’s rules against greenwashing. The ruling by the Advertising Standards Authority (ASA) follows an investigation into a billboard poster and three paid-for posts on the networking website LinkedIn, all of which hailed the lender’s climate credentials.
In With the New: Eight Predictions for Media and Marketing in 2025
AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In a time of so much change, working out vague predictions for the year ahead becomes reasonably easy while being precise is a fool's errand. Read More
The day is ours for the making – New NESCAFÉ campaign by Publicis Conseil #creativity #inspiration…
The day is ours for the making - New NESCAFÉ campaign by Publicis Conseil #creativity #inspiration #advertising
The day is ours for the making – New NESCAFÉ campaign by Publicis Conseil #creativity #inspiration…
The day is ours for the making - New NESCAFÉ campaign by Publicis Conseil #creativity #inspiration #advertising
