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Covering the latest campaigns, news and trends, along with industry interviews, events and case studies.
VCCP sources Levi’s classic for Primark UK TV debut
That hardy perennial denim is making one of its periodic fashion comebacks – Sydney Sweeney for American Eagle even engaged the ever-wandering attentions of Donald Trump – and the iconic fabric has prompted some good ads in its time. Cheeky, though, of Primark and agency VCCP to hark back to an all-time classic, BBH’s Nick … The post VCCP sources Levi’s classic for Primark UK TV debut first appeared on More About Advertising.
Geopath Member Spotlight – Skies Above Media
Geopath...it’s simply table stakes for inclusion in many of the individual agency media buying processes. The post Geopath Member Spotlight – Skies Above Media first appeared on OOH TODAY.
You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google.
When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companionship that leads to love? Big questions all, but there’s no test and nothing to worry about—not when you can […] The post You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google. appeared first on Adpulp.
The Ultimate Fashion Product Page Teardown: 20 wins you can implement in under 60 minutes
If clicks are high and orders are light, the product page is usually the block. In fashion, clarity on fit, feel, and delivery is what converts. Use this fast teardown to lift conversion rate, reduce returns, and raise AOV. Before you start, grab a baseline Sessions, add to carts, checkout starts, purchases, revenue per session […] The post The Ultimate Fashion Product Page Teardown: 20 wins you can implement in under 60 minutes appeared first on .
Why CTV is the Next Performance Frontier for App Marketers
While TV has been long-established as a brand-building medium, CTV is gaining traction as a performance channel, due to innovations in measurement and privacy-preserving technology. For mobile app marketers, this is opening up a new environment to reach highly engaged audiences, writes Alexei Moltchan, Vice President of Product Management at Verve, with the rise of Read More
Apple ‘1984’ copywriter Steve Hayden dies at 78
Steve Hayden, who wrote arguably the most famous ad of all time, Ridley Scott’s ‘1984’ for the then nascent Apple Computer, has died at 78. His friend George Parker writes in Adscam: My good friend and long time workmate at Chiat and Ogilvy, Steve Hayden died today at the age of 78. As Ad Age … The post Apple ‘1984’ copywriter Steve Hayden dies at 78 first appeared on More About Advertising.
OOH Today Off Labor Day
Let's honor all our hard work and the heavy lifting of those around us with The post OOH Today Off Labor Day first appeared on OOH TODAY.
Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America
Zoom Media, the parent company of GymTV, has announced today a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United States and Canada. This collaboration provides an additional avenue for buyers to discover and activate on GymTV’s high-impact, in-gym video screens through VIOOH’s global SSP. Advertisers can launch campaigns through major demand-side platforms (DSPs), reaching a well-rounded and influential audience during one of the most attentive and high-intent moments of their day. “This is premium video in a premium environment,”[...]
5 Ways Pizza Places Can Turn Curiosity Into Orders
Why do some pizza places always seem to have a line out the door, while others struggle to fill a table? It’s not always the quality of their dough. It’s their ability to spark curiosity and transform that curiosity into a sale. Whether it’s a new menu item, an unbeatable promo, or a viral social […] The post 5 Ways Pizza Places Can Turn Curiosity Into Orders appeared first on IndoorMedia.
