How US Brands Can Keep Up With the Live Commerce Gold Rush

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in...

By |December 23rd, 2024|Categories: News|Comments Off on How US Brands Can Keep Up With the Live Commerce Gold Rush

Branding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024

It was the poet John Lydgate who's believed to have said that you can't please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial...

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Marketers Believe AI Will Eliminate Jobs — Just Not Theirs

In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI...

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Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most

It was a wild year for the ad industry, with disruption coming from everywhere: the culture wars, politics, and gen AI. Those themes surfaced a lot in the top 10 stories that were most popular with ADWEEK readers in 2024. Here they are: X owner Elon Musk 10. Comcast, Disney, and IBM Are Among Advertisers...

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The Great Displacement: AI, Wealth, and the Looming Divide

Picture this: A factory once teeming with workers, the air filled with the clatter of machines and camaraderie of labor, now lies eerily still. Robots work tirelessly, their movements flawless, their efficiency unparalleled—and their jobs irreversible. Across the globe, in once-bustling call centers, workers now find themselves replaced by AI systems that respond faster, cheaper, […]

By |December 23rd, 2024|Categories: News|Comments Off on The Great Displacement: AI, Wealth, and the Looming Divide
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