Case studies
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The Winners, Losers, and Up-and-Comers in Wearables
Consumers give tech giants the highest brand perception and purchase intent.
OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post OOH Classifieds Today first appeared on OOH TODAY.
The Best Digital Billboard Options for Startups in 2026
Quick Answer: The best digital billboard options for startups are flexible, budget-friendly platforms like Blip Billboards that let you choose your schedule, set your spend, and update ads in real time. They deliver visibility, local targeting, and measurable results without long contracts or high costs. Launching a startup means every dollar has to work hard. […] The post The Best Digital Billboard Options for Startups in 2026 appeared first on Blip Billboards.
Pokémon’s Major Game Launch Gains Visibility Through DOOH Along Orchard Road in Singapore
Pokémon’s latest Nintendo Switch title, Pokémon Legends: Z-A, launched globally to significant anticipation, supported by a coordinated marketing push across key markets. As one of the world’s most established entertainment brands, Pokémon leveraged Digital Out-of-Home (DOOH) advertising to reinforce launch visibility in Singapore, an important Asia-Pacific market known for its strong gaming culture, tech-savvy consumers, […] The post Pokémon’s Major Game Launch Gains Visibility Through DOOH Along Orchard Road in Singapore appeared first on The Perfect Media Group.
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Shoppers Turn to AI Before Retailers This Shopping Season
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.
Week in Review: WBD Asks Bidders to Up Their Offers, Swedish Media Outlets Report Zuckerberg to the Police, and Omnicom Completes Merger with IPG
In this week's Week in Review: WBD asks bidders to sweeten their deals, Swedish media companies report Zuckerberg to the police, and Omnicom completes its merger with IPG. Top Stories Warner Bros. Discovery Asks Bidders to Up Their Offers Having found itself unexpectedly at the centre of a bidding war, media group Warner Bros. Discovery Read More
MAA Ad of the Week: Facebook’s Christmas effort from Droga5
Sometimes seemingly small ads play bigger than major productions and this from Droga5 NYC for Facebook is a classic case in point: a sweet tale that somehow manages to include about every Facebook feature without sending us screaming out of the room. A spin on ‘Secret Santa,’ directed by Miles Jay for Smuggler. A nice … The post MAA Ad of the Week: Facebook’s Christmas effort from Droga5 first appeared on More About Advertising.