EXCLUSIVE: OpenAI Confirms $200,000 Minimum Commitment for ChatGPT Ads
For some brands, ad testing starts as early as February 6.
Bob Iger Plans to Step Down as Disney CEO by Year’s End, Report Says
Disney CEO Bob Iger has confided to his close associates that he plans to step down from the position on Dec. 31, before his contract ends, according to the Wall Street Journal.
Billboard Ad Sales —OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post Billboard Ad Sales —OOH Classifieds Today first appeared on OOH TODAY.
A Rogue Keg Upends a Wedding in Bud Light’s Super Bowl 60 Ad
The commercial stars longtime brand partners Post Malone, Shane Gillis, and Peyton Manning.
The Prebid Episode
Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative. The post The Prebid Episode appeared first on AdExchanger.
Girls March to Their Own Beat in Dove’s Super Bowl 60 Commercial
'The Game is Ours' from Ogilvy champions joy through sport.
Polar bear reignites the cola wars for Pepsi’s Super Bowl spot
Pepsi’s Super Bowl spot features none other than Coca-Cola’s famous polar bear mascot, who finds himself in an existential crisis after he discovers he prefers Pepsi in a blind taste test. He seeks help from a psychiatrist and paces around to the tune of Queen’s “I want to break free.” The bear finally comes to … The post Polar bear reignites the cola wars for Pepsi’s Super Bowl spot first appeared on More About Advertising.
OOH Moves Today – 44 Moves This Week!
LINGEO Sign, Clear Channel, Brooklyn Outdoor, Pearl Media, Vector Media, ECN, dentsu, NielsenIQ, Wilkins Media, Bulletin Displays, Starcom--be the first to congratulate these OOH movers! The post OOH Moves Today – 44 Moves This Week! first appeared on OOH TODAY.
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […] The post TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That? appeared first on AdExchanger.
Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
