Comic: It’s Coming For You
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: It’s Coming For You appeared first on AdExchanger.
what we are reading
The Candle, the Pumpkin, and Lucifer is a darkly whimsical short story that continues the fable of Lucifer, the tuxedo cat with world-domination in his eyes. When Halloween arrives, Michael ..his ever-devoted but oblivious human…discovers strange pumpkins on his doorstep, eerie gatherings of neighbourhood cats, and rituals flickering in candlelight. As jack-o’-lanterns whisper, rooftops fill with a feline […]
OOH Moves Today – 26 Moves This Week!
JCDecaux, OUTFRONT Media, New Tradition, RapportWW, Social Indoor, SILVERCAST Media, Evolve OOH, i-media, Global, oOh! -- be the first to congratulate these OOH movers! The post OOH Moves Today – 26 Moves This Week! first appeared on OOH TODAY.
Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar
For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which 50% of the creative pixels are in view on the page for one continuous second. Enticing, no? Jokes aside, this dynamic is […] The post Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar appeared first on AdExchanger.
Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth
Reddit took a victory lap on its Q3 earnings call on Thursday. For the first time, the social platform achieved its pre-IPO profitability goal of 40% adjusted EBITDA, said CEO Steve Huffman. Reddit is also the No. 3 most-visited site on the internet for US-based users, according to Semrush – trailing behind only YouTube and […] The post Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth appeared first on AdExchanger.
Amazon Ads Business Jumps 24% From Prior Year to $17.7 Billion
The company's shares surged as much as 14% on strong sales in its cloud business AWS.
‘Is it too soon for Christmas?’ Never! according to Debenhams
Even before the Halloween trick-or-treating begins – never mind waiting for Remembrance Day – Debenhams is here with a full-on Christmas ad, delivering not just gifts but a whole party to a suburban street, along with a few well-known faces. Former footballer Peter Crouch, comedian Judi Love, and Love Islander Olivia Attwood bring the glitz … The post ‘Is it too soon for Christmas?’ Never! according to Debenhams first appeared on More About Advertising.
Visualize your Brand: AdQuick’s OOH creative mockup tool
We’re excited to unveil the latest addition to the AdQuick Creative Library: Visualize your Brand, a generative AI tool that lets you instantly see your brand’s creative concepts on any out-of-home (OOH) placement in our library. If the Creative Library was about inspiration, this new tool
Tiffany & Co.’s ‘Love is a Gift’ Holiday Ad Campaign by Anomaly
This holiday season, Tiffany & Co. is reimagining the magic of gifting by paying homage to its iconic heritage and highlighting its identity as an enduring symbol of love through captivating visual storytelling. Building off of last year’s “With Love, Since 1837” work developed by Anomaly, Anya Taylor-Joy and Jonas Lindstroem return, illustrating love through portals represented by Tiffany’s most recognizable motif, its blue boxes. Titled “Love is a Gift,” the spot showcases Tiffany’s Icons as timeless carriers of love and memory by pairing each with a facet of love and a featured city. Tiffany & Co.’s Icons include the brand's most celebrated[...]
