Building a Framework for Authentic Real-Time Brand Strategy That Works
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]
What Marketers Need to Understand About Trust in the AI Age
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]
The Trade Desk’s Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The post The Trade Desk’s Sell-Side Settlement appeared first on AdExchanger.
Week in Review: Trade Groups Push for Auction Transparency, Prime Video Discloses UK Viewership, and Google’s Gemini Avoids CMA Ruling
In this week's Week in Review: The MRC pushes for more ad auction transparency, Amazon Prime Video holds its UK UpFronts, and the CMA excludes Google's AI from its search ruling, a blow to some publishers. Top Stories Industry Trade Groups Push For More Transparency in Ad Auctions New proposals from influential accreditation group the Read More
The Blue Square Returns in $10M Campaign to Combat Rising Jewish Hate
The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.
Maybe the World Would Heal Faster if Politicians Went to Therapy
Today is World Mental Health Day.The feeds are full of pastel posts reminding us to “check in on your friends” and “end the stigma.”It’s beautiful. It’s necessary.But it also feels incomplete. Because every year, while citizens talk about self-care, the people running our countries remain the least self-aware among us.They govern billions without ever being […]
Apps in ChatGPT & OpenAI’s Platform Dream
What brands need to know about OpenAI’s Dev Day 2025 event OpenAI Dev Day 2025 | Credit: OpenAI Upon the heels of releasing Sora and stirring up an AI video franzy, OpenAI hosted a Dev Day 2025 event on Monday and unleashed a number of new products and updates. The key announcement that grabbed major press attention was the addition of app integrations directly in ChatGPT, which allows users to simply chat for what they want instead of opening the various apps. This points to OpenAI’s ambition of becoming a platform that could end up eating parts of, if not most of, the[...]
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Digital Billboards From Coast to Coast Shine a Light
for a large national visibility campaign across nearly 2,000 digital billboards as part of the 2025 national Lights On Afterschool rally. The post Digital Billboards From Coast to Coast Shine a Light first appeared on OOH TODAY.
Sportsbet dines with government minister at Labor fundraiser despite calls to reject lobbying from industry
Exclusive: Dinner occurred on the same day that four crossbench MPs held a press conference calling on government to ignore lobbying from gambling industry Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast Sportsbet was invited to a Labor party fundraising dinner with an Albanese government minister earlier this week, despite bipartisan calls for the party to ignore lobbying from the wagering industry and introduce tougher regulation. A Sportsbet employee was among a small group of donors who attended the “boardroom dinner” with the minister for regional development, Kristy[...]
