Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media […]

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