Pop-Up Crisis, a week-long designer pop-up shop and charity fundraiser – opened its doors this week for the 6th edition, this year with an 80s twist thanks to Crisis’ partnership with global strategy and design studio Dalziel & Pow.

Pop-Up Crisis has raised over £650,000 since the shop opened its doors on Savile Row in 2018 and this year, it is hosted by The Pollen Estate in their space on 18-19 Savile Row. The design for Pop-Up Crisis 2025 channels the bold spirit of the 1980s, with Dalziel & Pow transforming the office space interior into a playful, immersive TV-world inspired by the iconic shows and references from the era.

Following the success of last year’s ‘Pop-up Crisis TV’ social posts, the studio has helped reimagine the space as the ‘Pop-up Crisis TV Studios’ with each area capturing a different slice of 80s broadcasting. Visitors will move through studio-themed environments layered with old-school signage, purpose-built props, retro cameras and lighting rigs, mocked-up control-room graphics and witty ‘on-air’ moments – a walk-through world designed to feel both nostalgic and newly exciting.

This year’s event will run from 8th-13th December, supported by brands, celebrities and leading tailors, all of whom have donated time, resources and daily drops of clothing to the cause. Rosie Huntington-Whiteley, Naomie Harris, David Gandy, Pulp-frontman Jarvis Cocker, Louis Partridge, Jamie Redknapp and Emma Corrin are among those contributing curated edits from their personal wardrobes or relative brands, available in-store and online, and Watches of Switzerland Group have also made a generous donation, amongst other brands.

The main retail room dials up the backstage studio aesthetic and contains the celebrity collections on display using dressing room plaques to identify the celebrities in question. A studio sign above the entrance to the room references iconic 80s TV show Treasure Hunt as a play on the hidden gems you’ll find within. Family favourite The Generation Game has been reinvented as the ‘Crisis Re-generation Game’, celebrating the way Crisis gives donated items a new lease of life. A Crisis-themed take on the show’s “Life is the name of the game…” refrain reinforces the message that someone’s journey out of homelessness can begin with one simple action from the public.

Designs draw inspiration from the classic TV canteen and chat-show green room, with set dressing reminiscent of Saturday-night staple Surprise, Surprise, creating a warm, convivial space for conversation and discovery.

Throughout the store, a series of hidden ‘easter-egg’ references to 80s Television, including school-soap Grange Hill and Ceefax appear in Crisis comms, playful signage, costume pieces and retro product displays.

To ramp up the party atmosphere, music will be provided by top DJs including Geronimo and friends (son of Blur bassist Alex James), Princess Julia, a mainstay of the London fashion and club scene and a featured figure in the Design Museum’s Blitz: The Club That Shaped the 80s exhibition, as well as Bestley, T Priestly, Jonjo and Josh Quinton.

After last year’s popularity, ‘Pop-Up Crisis TV’ will once again take to social media, for this Dalziel & Pow have created a bespoke photo and interview backdrop styled after the classic broadcast ‘test card’, designed for maximum visual impact across social channels.

Dalziel & Pow brought the pop-up to life in partnership with Crisis and Pop-Up Crisis Founder and Organiser Anda Rowland (Savile Row figure and long-time advocate for the district).

Matt Avery, Creative Director at Dalziel & Pow, said: “Reimagining the space through the lens of 1980s television has been a real creative joy. The era’s colour, confidence and sense of experimentation gave us a rich world to build from. We love using design to spark emotion and connection, especially at Christmas, and we’re proud to help Crisis create a space that draws people in while championing such an important cause.”

Celebrities and luxury brands will also be donating to the shop, with higher-value donations offered as prizes through a fundraising raffle. Raffle tickets cost just £10 and celebrity donations up for grabs include a Bvlgari watch from Louis Partridge and a Balenciaga bag from Rosie Huntington-Whiteley.

Many of Savile Row’s finest tailors, including acclaimed milliner Stephen Jones, Peter Ackroyd MBE, Walid al Damirji (founder of By Walid) and Rob Charnock (Chairman of Dugdale Brothers), are all on board. They will be giving away cloth and trimmings, always among the most popular items at Pop-Up Crisis, particularly on Apprentice and Student Night, which takes place this year on Thursday 11th December. 

Kim Collins, Head of Retail & eCommerce, Crisis, says, “Pop-Up Crisis is one of the most important weeks in our retail calendar and we’re incredibly grateful for what it raises to support people facing homelessness through the toughest months of the year, and beyond. Dalziel & Pow have helped to bring this year’s concept to life in a way that adds a whole new energy to the event and gives people even more reason to visit and shop. Every purchase and donation made at Pop-Up Crisis helps us support more people on their journey out of homelessness.”